What’s Happening?
Citrix has recently implemented significant price increases that are having a major impact on enterprise customers:
1. Massive price hikes:
Some customers are reporting license cost increases of 300% or more
2. New licensing model:
Citrix is transitioning to a new "Universal" subscription model, which bundles Citrix and NetScaler capabilities.
3. Focus on large customers:
Citrix is prioritizing its top 1000 customers who spend over $1 million annually.
Smaller customers are being pushed to work through resellers.
Citrix has classified 100 partners globally. RapidScale is one of them.
4. Shift to annual commitments:
Citrix is doubling the price of monthly subscriptions starting September 1, 2024, to push customers toward annual contracts.
5. Limited flexibility:
The new licensing model makes it difficult for customers to reduce their license count, locking them into higher costs.
Paths
RapidScale Citrix License Resell (cost savings – 24x7 RapidScale support – stay on current environment)
RapidScale Fully Managed DaaS (turnkey hosted Citrix DaaS within RapidScale’s Tier3 datacenters)
Explore Migration to Azure Virtual Desktop (RapidScale, an Azure Expert MSP, has very significant funding from Microsoft to invest in the migration costs)
As a Top Tier Partner RapidScale provides 24/7 support with over 15+ years direct Citrix industry experience.
What’s included with the RapidScale Universal License?
DaaS Premium
CVAD Premium – Citrix Virtual Apps & Desktop
Citrix Endpoint Management
NetScaler Flex
ADM – Application Delivery Management
RapidResponse Support (24/7/365 US-based)