BluIP
Procurement partnerAbout
BluIP is a Tier-1 global service provider and communications technology company founded in 2010 that develops AI-powered cloud communications solutions for hospitality, healthcare, restaurants, and enterprise businesses. The company provides a unified platform combining UCaaS, CCaaS, AI virtual receptionists, carrier services, and analytics. BluIP serves over 60,000 customers across more than 1,000 enterprise locations and manages over 1 million interactions.
Details
VenSearch Intelligence
Ideal Customer
- BluIP's sweet spot is mid-market to enterprise organizations in service-intensive vertical industries, particularly hotel portfolios, healthcare networks, distributed restaurant/retail chains, and large multi-location enterprises.
- Hospitality remains its strongest vertical, with over 750 hotel and resort properties served ranging from 300-room hotels to 3,700-room casino resorts.
Key Differentiators
- BluIP positions itself as an AI-first, vertically specialized UCaaS/CCaaS/CPaaS provider that unifies carrier-grade connectivity, contact center, and agentic AI automation into a single accountable platform — eliminating the vendor sprawl typical of enterprises using separate telco, UCaaS, CCaaS, and AI vendors.
- Its AIVA Connect platform features over 2,600 prebuilt integrations and hundreds of proprietary hospitality and healthcare integrations, and has demonstrated a 75%+ reduction in front-desk call volume for hospitality clients.
Industries Served
- BluIP primarily targets hospitality (hotels, resorts, casino resorts), healthcare (hospitals, clinics), restaurants/QSR, large/distributed enterprise, retail, education, government, and SMB.
- Named clients include Marriott, Hilton, Hyatt, Four Seasons, Wyndham, Loews Hotels, Cedars-Sinai, PF Chang's, and the State of Arkansas.
Service Coverage
- BluIP operates as a Tier-1 global service provider with its primary headquarters in Las Vegas, NV and additional offices in Glendale/Los Angeles, St. Louis, Denver, Cedar Rapids, Yerevan (Armenia), and the Philippines, giving it a presence across North America, Europe, and Asia.
- The company serves customers across North America and Asia Pacific, with a customer base exceeding 60,000 customers across more than 1,000 enterprise locations.
Partnerships
- BluIP holds a certified Microsoft Operator Connect Provider status, achieved with the help of AudioCodes (a Microsoft Operator Connect Accelerator Partner), enabling PSTN calling within Microsoft Teams.
- The company is a certified NICE CXone reseller, DEVone partner, unified communications integration partner, and PSTN provider for NICE, with NiCE serving as a BluIP UCaaS Authorized Reseller under their expanded 2026 go-to-market agreement.
Company Size & Ownership
- BluIP was founded in 2010/2011 by Armen Martirosyan (Co-Founder and CEO) and is headquartered in Las Vegas, NV.
- Employee count estimates vary across sources but consistently place the company in the 51–200 range, with Tracxn reporting 57 employees as of mid-2024 and Growjo estimating 87.
Compliance & Certifications
- BluIP holds SOC 2 Type II attestation and maintains HIPAA compliance across its platform and products, making it a documented option for regulated healthcare and enterprise environments.
- Its AIVA Connect platform additionally supports PCI and HIPAA standards with safeguards designed to prevent sensitive data from being exposed to LLMs.
Compiled from public sources by VenSearch · Last researched October 13, 2026
Offerings
18 offeringsAI Virtual Receptionist (AIVA)
BluIP's agentic AI assistant for voice, SMS, and chat that understands customer requests, retrieves information from connected systems, and triggers real actions such as creating tickets and routing service requests with full context. AIVA is purpose-built for hospitality, healthcare, restaurant, and enterprise environments and is described as capable of resolving work rather than merely answering questions. It integrates directly with CRM, reservation, ticketing, and operational systems.
AIVA Connect Console
A browser-based telephony and communications management platform that allows agents and operators to manage calls, digital interactions, messages, tickets, analytics, and operational tools from a single interface without any software installation. When AIVA escalates a request, staff receive the full conversation history and context for faster resolution. The platform supports multi-site call handling, embedded contact center analytics, and executive dashboards with 24/7/365 support.
AIVA Connect Studio
A visual automation environment and no-code workflow builder for connecting AIVA to CRM, service platforms, and business applications. Organizations can build workflows that turn conversations into automated processes, eliminating manual triage and speeding resolution while enabling rapid iteration and continuous improvement of AI automation.
AIVA Connect Suite
A unified AI-powered communications platform combining an AI virtual receptionist, a browser-based agent console, and a visual workflow automation studio into one integrated suite. The platform connects to CRM, service platforms, reservation, ticketing, and operational tools to turn conversations into automated completed actions across an organization. Built on BluIP's global carrier network, it handles voice, SMS, and messaging with full context across every channel.
Authorized Referral Partner Program
A partner program for companies or individuals who refer customers to BluIP's products and services. The program is listed alongside the Authorized Reseller Program and includes access to the Partner Resource Center.
Authorized Reseller Program
A channel partner program through which authorized resellers can sell BluIP's products and solutions. The program is listed separately from the referral partner program and includes access to the Partner Resource Center.
BluIP Connect with Webex
A fully integrated collaboration solution combining BluIP's cloud calling and PSTN services with Cisco Webex's advanced messaging and meetings capabilities in a single application. Users can make and receive calls from desktop, tablet, or smartphone under one business phone number, with high-quality video meetings, screen sharing, file sharing, and whiteboarding. Includes end-to-end encryption, DLP integration, and SMS/MMS support.
Call Recording
A call recording and quality management solution listed as a distinct product within BluIP's BI/Analytics category. It supports compliance use cases including HIPAA and is also referenced as part of the Extend mobile solution for regulatory compliance recording on mobile calls.
Call Reporting Analytics
A business intelligence and reporting solution that turns call conversations into operational insight and actionable data through analytics dashboards. It is listed as a distinct BI/Analytics product within BluIP's platform for monitoring communications performance and service quality.
Cisco Webex Contact Center
BluIP offers the Cisco Webex Contact Center as part of its cloud contact center product portfolio, leveraging its certified Cisco UCC(x) to Webex Call Center migration partner status. This solution is listed separately from BluIP Connect with Webex as a dedicated contact center offering.
Cloud PBX for Enterprise & Healthcare
A flexible and scalable hosted IP PBX solution for enterprise and healthcare organizations delivering voice, video, messaging, and collaboration from a geo-redundant cloud infrastructure. The platform includes HIPAA compliance and SOC 2 Type II attestation, supports low-code integrations with CRM and operational systems, and provides 24/7 technical support with included training.
Cloud PBX for Hospitality
A cloud-based hosted IP PBX and UCaaS platform designed specifically for hospitality organizations, providing voice, video, messaging, and collaboration in a single solution. The platform is geo-redundant, scales users up or down instantly, and integrates with existing collaboration tools and CRM systems. Contract terms range from month-to-month to 36 months, and includes 24/7 Level 1 support and training.
Enhanced Call Center
A cloud contact center solution listed as a distinct product offering in BluIP's portfolio for powering customer engagement across voice and digital channels. It is presented alongside NiCE CXone and Cisco Webex Contact Center as part of BluIP's broader cloud contact center category.
Enhanced Cloud Calling for Microsoft Teams
BluIP's enhanced cloud calling solution for Microsoft Teams that combines operator connect PSTN services with AI virtual operator capabilities. The solution is listed as a distinct product offering available to organizations using Microsoft Teams for their communications platform.
Extend
A mobile-UC integration solution that adds a dedicated business line to employees' personal or company-issued smartphones via eSIM, with no app required, using the phone's native dialer. Business calls route through the BluIP Cloud PBX, providing compliance call recording, HIPAA/MiFID II/FINRA/FCA policy enforcement, unified analytics, and BYOD privacy separation. Provisioning takes under five minutes per user via QR code and requires no new hardware.
Foundational Carrier Services
BluIP's carrier-grade voice and data connectivity infrastructure built on a Tier-1 global carrier network that powers phones, contact centers, UCaaS, and CCaaS platforms. Includes 4G/5G backup, SD-WAN, high-speed internet, and built-in redundancy and failover. Supports HIPAA compliance and SOC 2 Type II attestation for regulated environments.
Microsoft Operator Connect
A Microsoft Operator Connect integration that enables BluIP voice services to be seamlessly integrated with Microsoft Teams for enterprise-grade calling. BluIP acts as an operator connect partner and AI virtual operator for Teams, allowing organizations to use BluIP's carrier-grade PSTN connectivity within the Teams environment.
NiCE CXone
BluIP offers the NICE CXone cloud contact center platform through a strategic partnership that integrates enterprise-grade communication solutions with the NICE CXone platform. The integration provides a scalable, AI-first environment that streamlines transitions from virtual assistants to live agent support.
Considering BluIP?
Our team will work with you to determine if BluIP is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.