BrainStorm
Procurement partnerAbout
BrainStorm is a SaaS enterprise AI adoption and software adoption platform that combines adaptive workflows, targeted communications, and behavioral analytics to drive measurable behavior change in end users. Founded in 1995 and built for software vendors, IT teams, and HR/L&D teams, the platform helps organizations maximize ROI on software investments by turning access into actual adoption. BrainStorm serves use cases including AI adoption, security awareness, customer education, and enterprise...
Details
VenSearch Intelligence
Ideal Customer
- BrainStorm's sweet spot is mid-market to enterprise organizations, with Talented Learning identifying typical client sizes as midsize (500–10,000 learners/year) and enterprise (10,000+ users/year), and minimum first-year investment in the $50K–$100K range.
- The platform is best suited for IT, L&D, and HR teams deploying or expanding Microsoft 365, AI tools like Copilot, or other enterprise SaaS platforms, as well as B2B software vendors seeking to drive customer education and reduce churn.
Key Differentiators
- BrainStorm differentiates itself from traditional LMS platforms by positioning as a behavior-change engine rather than a course library, using its proprietary ADOPT framework and BrainStorm Flows™ adaptive workflow engine to drive measurable, sustained behavior change rather than one-time training events.
- The platform's multi-channel orchestration (email, Teams, portals, events), trigger-based personalization, and adoption analytics that correlate learning activity to actual software usage set it apart from passive eLearning tools.
Industries Served
- BrainStorm serves a broad cross-section of industries, with particular depth in technology and software (including software vendors using the Customer Education and Product Adoption solutions), financial services (American Express, MasterCard, Discover), pharmaceuticals and life sciences (Merck), manufacturing and consumer goods (PepsiCo, Johnsonville, Panasonic, SONOCO), engineering and construction (Black & Veatch), and professional associations (PGA).
- The platform is also used by government entities, as evidenced by Hennepin County being a 2025 Stormies Award winner.
Service Coverage
- BrainStorm is headquartered at 10 South Center Street, American Fork, Utah 84003, and operates primarily as a cloud-delivered SaaS platform with no published branch office network.
- The platform serves organizations across North America as its primary geography, with products also available in Europe, and the company reports employees across five continents including North America, Asia, and Europe.
Partnerships
- BrainStorm's most significant technology partnership is with Microsoft: it was named Microsoft US Partner of the Year for Teams Apps & Solutions in 2022 (selected from nearly 800 nominations), is listed in the Microsoft Teams App Store, and has integrated with Microsoft Viva Learning, Microsoft 365 Copilot, and the Microsoft 365 App Compliance Program.
- The platform integrates natively with Microsoft Teams, email, Webex, Zoom, GoToWebinar, and On24 for event delivery, and offers pre-built content packs for Adobe, Box, Google Workspace, Slack, Smartsheet, Webex, and Zoom.
Company Size & Ownership
- BrainStorm was founded on February 5, 1995, and has approximately 140–160 employees as of 2025–2026, with most sources converging around 150.
- Estimated annual revenue is approximately $21.6–$23.5 million ARR, with Latka reporting $21.6M ARR in 2024 (up from $15.1M in 2023) and RocketReach and ZoomInfo citing $23.5M.
Compliance & Certifications
- BrainStorm holds SOC 2 Type 2 certification (most recently dated April 2023) and ISO 27001 certification, both confirmed through Microsoft's 365 App Compliance Program disclosures.
- The company also adheres to the EU-US Data Privacy Framework and conducts annual penetration testing, maintains a formal incident response process, and reports breaches to authorities within 72 hours.
Compiled from public sources by VenSearch · Last researched October 13, 2026
Offerings
17 offeringsAdmin Portal
BrainStorm's Admin Portal provides administrators with intelligent grouping for automated group enrollment, priority-level settings for courses and events, and integrations that connect learning and usage data for rich insights. It includes access to the BrainStorm Marketplace, a centralized hub where software vendors can publish content and organizations can enable it for their end users. The portal is designed to simplify management of onboarding, training, and adoption initiatives at scale.
AI Adoption Solution
BrainStorm's AI Adoption solution is designed to help organizations move beyond AI license access to actual workforce behavior change, targeting tools like Microsoft 365 Copilot and other AI platforms. It drives the habits and mindsets needed to turn AI access into real productivity, making adoption progress visible to leadership through analytics. The solution is built to address the gap between AI investment and measurable workforce impact.
AI Content Packs
BrainStorm offers pre-built AI Content Packs covering AI Productivity, AI Security, ChatGPT, Claude AI, Microsoft 365 Copilot, and Microsoft 365 Copilot Studio. These packs are ready-to-deploy learning content designed to help organizations train employees on AI tools and safe AI usage practices. They are delivered through the BrainStorm platform as part of adaptive adoption workflows.
BrainStorm Flows™ (Adaptive Workflows)
BrainStorm Flows™ is a course-authoring and workflow automation tool that lets teams build personalized, adaptive learning journeys using drag-and-drop content, trigger-based automations, if-this-then-that branching logic, micro-surveys, automated emails, and embedded events. It adapts each learner's path based on their attributes and behaviors rather than delivering a single linear course to all users. Non-technical authors can assemble, edit, and publish adaptive experiences without custom development.
BrainStorm Platform (Enterprise AI Adoption Platform)
BrainStorm is a behavior-change platform that orchestrates enterprise AI and software adoption through multi-channel campaign flows, behavior-driven personalization, and adoption analytics. It uses the ADOPT framework — Awareness, Desire, Orientation, Participation, and Transformation — to move employees from access to sustained behavioral change. The platform scales across thousands of users without adding admin overhead and integrates with email, Microsoft Teams, and user portals.
Communications
BrainStorm's Communications feature allows teams to build, send, and measure personalized email and Microsoft Teams messaging campaigns using a WYSIWYG editor, customizable templates, saved building blocks, and selectable sender names and domains. Campaigns can be pre-scheduled, triggered by user activity or inactivity, or sent as one-off messages to target groups. Analytics track sends, opens, click-to-open rates, and clickthrough rates to optimize engagement.
Customer Education Solution
BrainStorm's Customer Education solution is designed for software vendors to convert their customer education programs from static course libraries into behavior-driven adoption systems. It connects customer onboarding, feature adoption, and retention into a measurable growth lever rather than a passive course catalog. The platform automates engagement, tracks learning-to-usage correlations, and ties education directly to expansion and retention outcomes.
End-User Portal
BrainStorm's End-User Portal provides learners with a personalized dashboard showing prioritized courses, due dates, recommendations, and progress tracking with visual completion indicators. It delivers bite-sized, digestible course modules designed to avoid information overwhelm and retain attention. Users can also search for specific answers and develop expertise beyond their required learning assignments.
Enterprise Software Adoption Solution
BrainStorm's Enterprise Software Adoption solution helps IT teams orchestrate sustained behavior change when deploying platforms like Microsoft 365, ERP systems, or other enterprise software. It provides turnkey change management infrastructure including communications, adaptive workflows, and adoption analytics to convert one-time rollouts into ongoing ROI. The solution is positioned as a complement to or replacement for traditional LMS-based training events.
Events
BrainStorm's Events feature enables organizations to schedule, manage, and report on live and on-demand virtual training events integrated directly into learning workflows. It handles registration, sends automated calendar invitations and reminders, and surfaces attendance data through event dashboards. The platform supports recurring events across time zones and integrates with virtual event platforms including Webex, Zoom, Teams, GoToWebinar, and On24.
Experience Design
BrainStorm's Experience Design feature provides content management tools for uploading and organizing videos and PDFs with drag-and-drop, enabling closed captioning and translation, creating surveys with branching logic, and building WYSIWYG email communications. It includes visual and dynamic workflow editing for creating personalized courses, targeting specific audiences, and tracking engagement over time. Comprehensive analytics cover course metrics, email performance, and learner progress.
Other Content Packs (Adobe, Box, Google Workspace, Microsoft 365, Webex)
BrainStorm offers pre-built content packs for widely used enterprise software including Adobe, Box, Google Workspace, Microsoft 365, and Webex. These packs provide ready-to-deploy learning content for end-user adoption of these platforms and are delivered through the BrainStorm adaptive workflow engine. They are available via the BrainStorm Marketplace for organizations to enable for their end users.
Product Adoption Use Case (for Software Vendors)
BrainStorm's Product Adoption use case helps software vendors guide customers to discover new features, richer functionality, and expanded use cases within their products to increase active users per client and reduce churn. It uses adaptive workflows, triggers and branching, communications, events, and integrated reporting to correlate learning activity with actual product usage patterns. The solution is built to deepen and broaden adoption across a vendor's entire customer base.
SCORM Support
BrainStorm supports uploading and delivering existing SCORM 1.2 and SCORM 2004 packages directly within the platform, making them available as learning assets within adaptive workflows. The platform automatically detects the course manifest, tracks learner progress, completion, and performance, and integrates SCORM content into broader behavior-change journeys. This is also offered as a SCORM Transition Service for organizations migrating from other systems.
Security Awareness Solution
BrainStorm's Security Awareness solution replaces fear-based, checkbox-style compliance training with proactive, shame-free engagement designed to turn employees into an active security defense. It includes content packs covering Threat Defense, Security Awareness, and Simulated Phishing, and uses behavior-driven campaigns to sustain safe behaviors over time. Results cited include a reduction in phishing click rates from 44% to 2% across enterprise deployments.
Security Content Packs
BrainStorm offers pre-built Security Content Packs covering Threat Defense, Security Awareness, and Simulated Phishing. These packs are designed to replace checkbox compliance training with engaging, behavior-focused security education delivered through the BrainStorm platform. They are used by organizations to reduce phishing susceptibility and build sustained secure employee behaviors.
Service Provider Partner Program
BrainStorm's Service Provider Partner Program allows managed service providers and other service providers to offer BrainStorm's adoption platform to their clients, helping those clients get more ROI from software they purchase. Partners can use BrainStorm to build adaptive client onboarding journeys, deliver and track client training, provide proactive support remediation, and give each customer admin their own turnkey end-user adoption campaigns. The program is designed to help service providers attract and retain clients by differentiating their offering.
Considering BrainStorm?
Our team will work with you to determine if BrainStorm is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.