Caller ID Reputation
Procurement partnerAbout
Caller ID Reputation (CIDR) is an industry-leading B2B SaaS platform and call optimization tool offering reputation monitoring and remediation for outbound business phone numbers. The platform provides organizations visibility into how their outbound calls are labeled across major carriers, analytics engines, and call-blocking apps on both Android and iOS. CIDR helps businesses identify, manage, and remediate spam or scam flags on their numbers to increase contact rates, improve brand reputation...
Details
VenSearch Intelligence
Ideal Customer
- CIDR explicitly supports organizations ranging from small teams with only a few phone numbers up to enterprises managing over 100,000 numbers, making it flexible across company sizes.
- However, its primary sweet spot, as described by CXponent, is mid-market to enterprise organizations with typically 50 or more outbound agents, a moderate understanding of SIP/telecom basics, and budget ranges of $500–$5,000+ per month.
Key Differentiators
- CIDR positions itself as 'the industry's original' phone number reputation management provider, claiming to partner with more data providers than any other service and to be the only platform offering fully integrated monitoring, remediation, Device Cloud testing, branded caller ID vetting, STIR/SHAKEN attestation testing, and lead list compliance in a single solution.
- Unlike competitors, CIDR emphasizes that all its data is sourced through verified direct API partnerships—not scraped—ensuring accuracy and speed, and its Device Cloud tool provides real screenshots from actual Android and Apple devices connected to real carrier networks, a capability it claims is unique.
Industries Served
- CIDR serves a broad range of industries where reliable outbound calling is operationally critical, including healthcare (doctors, hospitals, clinics, patient engagement), financial services, insurance, telemarketing, call centers and BPOs, real estate, lead generation, education, legal, home services, retail, mortgage and lending, fintech, and nonprofit organizations.
- The company has published a dedicated healthcare industry eBook, maintains a healthcare-specific landing page, and has sponsored the Law Conference of Champions, reflecting deliberate vertical focus in healthcare and legal.
Service Coverage
- Caller ID Reputation (CIDR) operates as a U.S.-focused platform, with its monitoring and remediation services covering all major domestic carriers (Verizon, AT&T, T-Mobile, and Ting) as well as the major call-blocking apps and analytics engines across both Android and iOS.
- The company is headquartered in Irvine, California (with records also referencing a Newport Beach address), and its team is primarily U.S.-based, though employee data indicates a presence across at least two continents including North America and Asia.
Partnerships
- CIDR has a formal technology integration with Webex by Cisco, listed on the Webex App Hub, enabling real-time caller ID monitoring within the Webex Calling environment.
- The company is listed as a supplier on Telarus, one of the leading technology services distributors (master agents) in the U.S. channel, giving it indirect market access through Telarus's large network of sales partners.
Company Size & Ownership
- Caller ID Reputation was founded in 2018 by Joseph Santino Alcaraz (formerly operating as Leads Group) and is a small but growing company.
- Employee counts across multiple data sources range from approximately 20 to 37, with Crustdata tracking headcount growth from roughly 21 employees in August 2022 to 36 by September 2026, representing a modest year-over-year growth rate of around 3–6%.
Compliance & Certifications
- Caller ID Reputation completed a SOC 2 Type 1 audit in November 2022, conducted by Dansa D'Arata Soucia LLP, which affirmed that its information security practices, policies, procedures, and operations meet AICPA Trust Service Criteria for security, availability, process integrity, confidentiality, and privacy.
- The company also holds membership in REACH (Responsible Enterprises Against Consumer Harassment), reflecting adherence to ethical marketing and consumer privacy standards in telecommunications, and became a member of the Communications Fraud Control Association (CFCA) in November 2023, a premier international association for fraud risk management and prevention.
Compiled from public sources by VenSearch · Last researched October 13, 2026
Offerings
6 offeringsDevice Cloud
A proprietary real-device testing tool that shows businesses exactly how their outbound calls appear on actual Android and Apple mobile devices connected to major carrier networks including Verizon, AT&T, T-Mobile, and Ting. Users receive screenshots from real devices to verify caller ID display, branded caller ID (BCID) accuracy, and to identify flags in real time. This tool enables businesses to audit their Rich Call Data (RCD) display across devices and networks.
DialRight
A lead list auditing and dialing compliance solution that scrubs contact lists against databases to identify outdated numbers, TCPA risks, serial litigators, reassigned numbers, and Do Not Contact records. DialRight generates a comprehensive compliance score for uploaded contact lists via CSV and identifies carrier and line-type information for each number. The service helps businesses avoid legal liability, regulatory violations, and fines from non-compliant outbound dialing.
Number Redress and Remediation
A managed remediation service where dedicated CIDR professionals handle the process of disputing and removing inaccurate spam or scam flags on behalf of clients. Instead of businesses contacting multiple carriers, third-party apps, and analytics engines directly, a remediation manager handles the entire process. This service traces which data sources caused a flag and works to resolve issues quickly across all relevant platforms.
Phone Number Monitoring
A continuous monitoring service that scans outbound business phone numbers across all major carriers, call-blocking apps, and aggregator APIs to detect spam or scam flags in real time. Customers receive daily scans, real-time notifications, and an analytics dashboard to track and manage their number health. CIDR partners with more data providers than any other service to provide the most comprehensive view of number reputation.
STIR/SHAKEN Attestation Tester
An automated tool that checks a business phone number's STIR/SHAKEN attestation level in real time by inspecting network settings. It helps ensure outbound numbers maintain Full (A) attestation, which increases carrier trust and reduces the likelihood of spam flagging. Higher attestation ratings make carriers more likely to trust and pass through business calls.
Vetting Agent for Branded Calling ID (BCID)
CIDR acts as a qualified vetting agent within the Branded Calling ID (BCID) ecosystem, using data from its Monitoring Platform and Device Cloud to identify and filter out bad actors during the Know Your Customer (KYC) and pre-provisioning process. This service ensures that only qualified organizations can access BCID, maintaining the integrity of the branded caller ID ecosystem. It helps service providers and onboarding agents comply with BCID standards and protect against misuse.
Considering Caller ID Reputation?
Our team will work with you to determine if Caller ID Reputation is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.