Car Wars
About
Car Wars provides automotive call tracking, phone traffic management, and AI-fueled call insights specifically designed for automotive dealerships. The company develops comprehensive solutions that help dealerships manage inbound and outbound calls, track performance metrics, and integrate with CRM systems to improve sales and service operations.
Details
VenSearch Intelligence
Ideal Customer
- Car Wars' sweet spot is mid-market to enterprise-level franchised automotive dealerships, particularly multi-rooftop dealer groups — with 7 of the top 10 largest U.S. dealer groups among their client base.
- Single-point franchise dealers also represent a significant portion of their 15,000+ customer base, particularly those prioritizing phone handling quality and appointment conversion.
Key Differentiators
- Car Wars' primary differentiator is the combination of human-in-the-loop AI — leveraging a team of 90,000+ human call reviewers alongside AI — trained on a dataset of 290 million reviewed automotive calls, the largest such dataset in the industry.
- Their proprietary CRISP methodology (Connect, Request and Invite, Set, Pursue) provides a standardized, measurable framework for phone performance coaching that competitors have not replicated at scale.
Industries Served
- Car Wars is exclusively focused on the automotive retail industry, with no publicly disclosed presence in healthcare, financial services, legal, education, or government verticals.
- Their solutions serve franchised new-car dealerships, independent auto retailers, service centers, auto repair shops, and automotive call centers.
Service Coverage
- Car Wars operates primarily across the United States, serving automotive dealerships nationwide.
- The company is the premier call tracking provider for more than 15,000 automotive dealerships, including 7 out of 10 of the largest dealer groups in the country.
Partnerships
- Car Wars' most significant technology partnership is with GoTo Connect, whose cloud phone system powers Car Wars' Cloud Phone System offering; the companies first partnered in February 2022 and renewed and strengthened their partnership in August 2024.
- On the CRM and DMS side, Car Wars integrates with VinSolutions, DealerSocket, eLead, DriveCentric, Reynolds & Reynolds FOCUS, Tekion, CDK (via Fortellis Marketplace), PBS Systems, Auto/Mate, DP360 CRM, and Motility Software Solutions, among others.
Company Size & Ownership
- Car Wars was founded in 2006 by Faraz Khan and is headquartered in Dallas, TX, operating as a division of its parent company, Call Box.
- Employee counts vary across data sources, with estimates ranging from approximately 196 (ZoomInfo/Datanyze) to approximately 480–584 (RocketReach, Growjo), reflecting the broader Call Box organization.
Compliance & Certifications
- No publicly disclosed SOC 2, HIPAA, PCI-DSS, FedRAMP, or ISO 27001 certifications have been found for Car Wars.
- One third-party review notes that Car Wars delivers 'enterprise-level security with sensitive data redaction' and has been 'recognized with multiple Top-Rated Call Management awards,' but specific compliance framework attestations are not publicly advertised.
Compiled from public sources by VenSearch · Last researched October 14, 2026
Offerings
6 offeringsCar Wars for Sales
Combines human and artificial intelligence to help dealers expertly handle phone ups, maximize sales opportunities, and track calls with performance measurement. Provides in-depth reporting and real-time alerts to help sales departments recapture high-quality leads through missed opportunity alerts and build a culture of phone excellence.
Car Wars for Service
Harnesses the power of the phone to increase repair orders and enhance CSI scores while improving staff performance. Provides access to call data and recaps instantly with alerts for unbooked service opportunities to help convert more high-value repair orders.
Cari Phone Assist
The smartest 24/7 AI receptionist and service scheduler that streamlines call handling and warm transfers, expertly schedules service appointments, and utilizes Car Wars' CRISP methodology. Seamlessly integrates with DMS for a unified experience while enhancing efficiency and reducing labor costs.
Cloud Phone System
A cloud-based phone system by GoTo Connect that captures and integrates all phone calls and text messages with CRM systems. Includes white glove installation, cost savings by eliminating maintenance contracts, and advanced reporting with call routing features like call queues and ring groups.
CRISP Phone Training
A cutting-edge virtual program that ensures sales and service professionals are trained and certified to masterfully handle customer inquiries. Includes virtual training, new agent training, continuous performance feedback, updated content, performance reporting, and call coaching powered by Large Language Models.
CRM Integrations
Extensive integrations that consolidate insights in one place and eliminate the need to switch between multiple tools. Provides streamlined workflow for increased accountability and efficient opportunity management across various automotive CRM platforms.
Considering Car Wars?
Our team will work with you to determine if Car Wars is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.