Cloudflare
Procurement partnerAbout
Cloudflare is a $1.7B+ revenue internet infrastructure company (NYSE: NET) operating across 330+ cities in 120+ countries. FedRAMP Moderate authorized for government use. HIPAA compliant with BAA available. PCI DSS Level 1 service provider. While primarily known for website performance and DDoS protection, Cloudflare Zero Trust competes with Zscaler and Palo Alto Prisma for SASE/SSE use cases. On the Intelisys supplier list — VenSearch can earn on Cloudflare.
Details
VenSearch Intelligence
Ideal Customer
- Cloudflare serves a wide range of customer sizes, from individual developers on its free tier to the world's largest enterprises, but its primary revenue growth engine is mid-market and enterprise accounts.
- As of December 31, 2024, there were 3,497 'large customers' spending over $100,000 annually (up 27% YoY), and 35% of the Fortune 500 are paying Cloudflare customers.
Key Differentiators
- Cloudflare's primary competitive differentiator is its single, unified global network that runs every product and service in every data center simultaneously — providing consistent performance and security everywhere without backhauling or hardware dependencies.
- This architecture enables Cloudflare to absorb hyper-volumetric DDoS attacks (100+ Tbps capacity), operate the world's fastest public DNS resolver (1.1.1.1), and protect approximately 20% of all websites globally, creating a self-reinforcing network effect where each new customer improves threat intelligence for all others.
Industries Served
- Cloudflare serves customers across virtually every major industry vertical, including technology, healthcare, financial services, consumer and retail, industrial, non-profit, and government.
- The company has dedicated solutions for the public sector (state, local, and federal government), education, gaming, and retail, and counts organizations such as major healthcare networks, global financial institutions, and Fortune 500 retailers among its customer base.
Service Coverage
- Cloudflare operates a truly global network spanning more than 330 cities in over 120 countries, with data centers on every major continent and a presence in over 45 cities across Latin America and the Caribbean alone.
- The network sits approximately 50 milliseconds from 95% of the Internet-connected population and is directly connected to over 13,000 networks including ISPs and cloud providers.
Partnerships
- Cloudflare operates the PowerUP Partner Program, a structured channel program with four routes-to-revenue (Resell, Manage, Distribute, Consult) earning a 5-Star ranking in CRN's 2025 and 2026 Partner Program Guides.
- Channel and alliance revenue grew 174% over two years (as of early 2024), accounting for approximately 20% of total 2024 revenue ($337 million), with key channel partners including IBM Cloud, Kyndryl, Rakuten Mobile, GuidePoint Security, Presidio, TD SYNNEX, and Dicker Data.
Company Size & Ownership
- Cloudflare was founded in 2009 by Matthew Prince, Lee Holloway, and Michelle Zatlyn and went public on the NYSE (ticker: NET) in September 2019.
- As of December 31, 2024, the company had 4,263 full-time employees, including 1,896 outside the United States, and has been growing headcount at approximately 16% year-over-year.
Compliance & Certifications
- Cloudflare holds an extensive portfolio of security and compliance certifications, including SOC 2 Type II, PCI DSS Level 1 (since 2014, aligned to PCI DSS 4.0), ISO 27001, ISO 27701, ISO 27018, C5, EU Code of Conduct, UK Cyber Essentials, ENS, and GDPR compliance documentation.
- The company achieved FedRAMP Moderate authorization in 2022 and, as of late 2024/2025, achieved FedRAMP Class D (High) certification status sponsored by NIST, with a commitment to pursue DoD IL4 authorization.
Compiled from public sources by VenSearch · Last researched October 13, 2026
Offerings
5 offeringsCloudflare CDN & DDoS Protection
Global content delivery network and DDoS mitigation operating across 330+ cities in 120+ countries. Absorbs the largest volumetric DDoS attacks (100+ Tbps capacity) and accelerates website performance through caching and smart routing. The foundation product — most customers start here and add security services on top.
Cloudflare DNS
Authoritative DNS hosting and recursive DNS resolution (1.1.1.1). Fastest public DNS resolver by independent testing. DNS security features include DNSSEC and DNS filtering for malware/phishing domain blocking. Often the first Cloudflare product deployed — DNS is the entry point to the platform.
Cloudflare Magic WAN
Cloud-based WAN replacement connecting branch offices, data centers, and cloud environments through Cloudflare's global network. Includes Magic Transit for DDoS-protected IP transit and Magic Firewall for network-level filtering. Competes with traditional SD-WAN but delivered as a cloud service with no hardware required.
Cloudflare WAF
Web application firewall protecting websites and APIs from SQL injection, cross-site scripting, and application-layer attacks. Machine learning-based detection with managed rulesets. Deployed at the edge — attacks are blocked before they reach the customer's server.
Cloudflare Zero Trust
Zero trust networking platform (formerly Cloudflare for Teams) replacing VPN and network firewalls with identity-based access to applications. Includes Access (ZTNA), Gateway (SWG), Browser Isolation, and CASB. Competes with Zscaler, Palo Alto Prisma, and Cato Networks for SASE/SSE use cases.
Considering Cloudflare?
Our team will work with you to determine if Cloudflare is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.