CM.com
Procurement partnerAbout
CM.com is a Netherlands-based Communications Platform as a Service (CPaaS) provider that has been building customer interaction infrastructure since 1999. The company offers an AI-powered platform covering messaging channels, marketing automation, payments, ticketing, e-signatures, and customer service tools, all running on a shared customer context layer. Over 10,000 companies worldwide use CM.com's platform, which connects to 1,000+ operators, Meta, and Google across 200+ countries.
Details
VenSearch Intelligence
Ideal Customer
- CM.com's sweet spot is mid-market to large enterprise B2B businesses, specifically those with 500+ employees that require high-volume, multi-channel customer engagement combined with integrated payment capabilities.
- The ideal customer views mobile messaging as a core driver of customer experience and needs a single platform to consolidate vendors across marketing automation, customer support, and transaction processing.
Key Differentiators
- CM.com's primary differentiator is its fully integrated 'full-stack' conversational commerce platform that combines CPaaS (messaging, voice, APIs), SaaS marketing and service tools, and licensed payment processing — including POS, online checkout, and e-signature — in a single platform with one shared Customer Context Platform underneath, eliminating the need for multiple vendor relationships.
- Competitors typically offer either messaging or payments but not both at platform depth; CM.com positions this convergence as moving the value conversation from 'delivery rates' to 'revenue generation.' The company has been recognized as an Established Leader by Juniper Research in three simultaneous categories (Conversational Commerce, CPaaS Vendors, and Messaging Platforms), named a Major Player in the 2021 IDC MarketScape for Worldwide CPaaS, awarded Platinum by Juniper Research for Best CCaaS Solution and Best Conversational Commerce Solution, and ranked a Technology Leader by Quadrant Knowledge Solutions in CPaaS for two consecutive years.
Industries Served
- CM.com serves a broad range of industries including retail and e-commerce (the largest segment, estimated at approximately 35% of 2024 revenue), travel and hospitality (~25%), financial services and insurance (~20%), logistics and transport, healthcare, government, charities, sports and live events, museums and parks, utilities and telecoms, and tech and media.
- The company holds specific relevance for event organizers and venues through its Live Experiences suite, for banks and fintechs through its OTP and Verification APIs, and for retailers through its integrated POS and online payments platform.
Service Coverage
- CM.com is a global operator headquartered in Breda, Netherlands, with physical offices in 15 countries spanning Europe, the Middle East, Asia-Pacific, Africa, and North America, including locations in the UK, Germany, France, Spain, the UAE, South Africa, Hong Kong, Singapore, China, and Los Angeles, California.
- Its messaging platform reaches customers in over 190 countries through more than 1,000 operator connections, and it serves more than 25,000 business customers worldwide.
Partnerships
- CM.com has been named a Meta Premier Partner for WhatsApp Business — the highest tier in the WhatsApp Business Solution Partner program and the first Dutch company to achieve this status — granting early access to new WhatsApp features and direct Meta technical support.
- The company is also a recognized Salesforce partner, with native integrations into Salesforce, Shopify, Zendesk, Microsoft Dynamics 365, HubSpot, SAP, Genesys, Magento, and WooCommerce.
Company Size & Ownership
- CM.com was founded in 1999 by Jeroen van Glabbeek (CEO) and Gilbert Gooijers (COO) in Breda, Netherlands, originally under the name ClubMessage.
- As of 2024–2025, the company employs approximately 600–725 full-time equivalents across 15 countries, with various sources placing headcount between 595 and 742.
Compliance & Certifications
- CM.com holds an extensive suite of ISO certifications including ISO 42001 (AI Management), ISO 27001 (Information Security), ISO 27017 (Cloud Security Controls), ISO 27018 (Personal Data Protection in Cloud), ISO 27701 (Privacy Information Management), ISO 9001 (Quality Management), ISO 14001 (Environmental Management), and ISO 20000 (IT Service Management), all verified by independent auditors.
- On the payments side, CM.com is PCI DSS certified as both an Acceptant and Collecting Payment Service Provider, and complies with European financial institution requirements overseen by De Nederlandsche Bank.
Compiled from public sources by VenSearch · Last researched October 13, 2026
Offerings
30 offeringsActivate
Activate is CM.com's marketing software suite that combines campaign management, marketing automation, web personalization, and conversational shopping in one platform. It uses CXP Predictions to forecast each customer's next action and writes those predictions back to the customer profile as events, enabling a single workflow to send a different message per customer on the right channel at the right moment. All channels including email, WhatsApp, RCS, SMS, push, and voice run on the same composer and CM.com's own global messaging infrastructure.
Agent Inbox
Agent Inbox is a unified customer service workspace where human agents handle conversations from voice, WhatsApp, web chat, email, Instagram, Messenger, and RCS in a single interface, each with the full customer history attached. It includes real-time AI-suggested replies, live voice transcription with speaker separation, automatic conversation translation so agents and customers each read and write in their own language, and skill-based routing. After-call summaries and system record updates are automated, reducing after-call work.
Business Messaging API
The Business Messaging API is a single REST API that lets developers send messages across multiple channels including WhatsApp, RCS, SMS, email, and voice from one integration. It supports transactional triggers such as OTPs, booking confirmations, appointment reminders, and service alerts, with open-source libraries available for C#/.NET, Node.js, Java, and PHP. Channel fallback is configurable per message, so if one channel fails the next one is tried automatically.
Cash Register
Cash Register is point-of-sale software designed for events and venues, covering bars, food, and merchandise sales with live revenue and stock visibility. It links directly to ticketing data to keep queues short and give event operators real-time financial insight during live events. It is part of the Convert suite and integrates with the broader CM.com platform.
Connect
Connect is CM.com's multi-channel communications suite that gives businesses access to RCS, WhatsApp, SMS, Email, Voice, and more through one platform and one API. It includes a Conversational Router that classifies incoming replies by language, sentiment, and intent in real time, and a Safeguard feature that uses AI anomaly detection to block fraudulent traffic such as SMS pumping. Every conversation feeds into the shared Customer Context Platform so subsequent interactions start with full history.
Conversational Router
The Conversational Router is a component of the Connect suite that processes incoming messages and call minutes in real time, classifying each by language, sentiment, entities, and intent so they arrive already understood and safe to act on by a team or an AI agent. It maintains conversation memory across channels and sessions so a reply on one channel is tied to the same thread from another channel. This turns raw messages into structured, actionable conversations without manual sorting.
Convert
Convert is CM.com's transaction platform that brings online payments, in-person POS payments, event ticketing, and e-signatures together in one system. Every sale, ticket, and signed contract writes to the shared Customer Context Platform, allowing businesses to recognize returning shoppers, link in-store and online purchases to a single profile, and sharpen future marketing and support. It settles into one portal, one dashboard, and one payout instead of multiple vendor relationships.
Customer Context Platform
The Customer Context Platform is a graph-based data layer that connects every entity around a customer including people, households, products, orders, and conversations into one live profile updated in real time across all channels. It runs CXP Predictions natively to forecast next purchase, churn risk, channel preference, and replenishment timing, and makes that context available to marketing, service agents, and AI agents simultaneously. It functions both as the foundation of CM.com's own suites and as a standalone component that can be connected to existing CDPs.
CXP Predictions
CXP Predictions is CM.com's AI prediction engine built into the Customer Context Platform that forecasts what each customer is likely to do next based on real behavior, including next purchase, replenishment timing, churn risk, lifetime value, and channel preference. These forecasts are written back to each customer profile as events that marketing workflows, web personalization, and AI agents subscribe to and act on automatically. The more data flows through the platform, the more accurate the predictions become.
Email Gateway API
The Email Gateway API is a high-volume transactional and promotional email delivery service with CM.com's own Mail Transfer Agent for full routing control and spam compliance through SPF, DKIM, and DMARC. It is built for developers with webhook support, IP whitelisting, dedicated IP options, and EU-based data centers compliant with GDPR and ISO standards. It delivers billions of messages annually with a 99% delivery rate.
Event & Festival App (Appmiral)
The Event and Festival App is a white-label event application powered by Appmiral that provides attendees with maps, push notifications, schedules, and sponsor revenue opportunities during and between events. It is part of CM.com's Live Experiences suite and feeds fan data into the customer context platform for year-round engagement via messaging channels. It is designed for festivals, sports events, and large live experiences.
HALO AI Agents
HALO AI Agents are autonomous AI agents that resolve customer service conversations across voice, WhatsApp, web chat, SMS, and email without following fixed scripts. They pull customer context, call connected business tools, run workflows, and hand off to human agents only when judgment is required, with AI-generated summaries and full conversation history passed at handover. HALO uses agentic RAG, running parallel searches and follow-up queries to deliver more complete answers, and supports 72 languages.
Live Experiences
Live Experiences is CM.com's end-to-end event and venue solution covering a branded ticket shop with add-ons like camping, parking, and merchandise, a white-label event app powered by Appmiral with maps, push notifications, and sponsor revenue, and cashless on-site payments via Cash Register. All components feed fan profiles into the Customer Context Platform, enabling year-round re-engagement via WhatsApp, email, and Instagram. It is designed for festivals, sports events, museums, and parks.
Marketing Automation
Marketing Automation within Activate provides a visual workflow builder that spans email, web, and conversational channels in one flow. It supports both standard triggers such as abandoned cart and purchase events, and predicted triggers based on CXP Predictions such as next purchase timing, churn risk, and replenishment moments. Branch logic allows a single workflow to send a different message per customer based on their predicted behavior.
Marketing Campaigns
Marketing Campaigns is the outbound campaign tool within the Activate suite, allowing businesses to build and send campaigns across email, WhatsApp, RCS, SMS, push, and voice from a single drag-and-drop composer and workflow engine. Messages are personalized per recipient using CXP Predictions and send time is optimized per customer. IP warming, DMARC compliance, and deliverability are handled on CM.com's own global messaging infrastructure.
Mobile Identity API
The Mobile Identity API is listed as a verification API product on the CM.com platform, enabling identity verification using mobile network data. It is grouped alongside the One Time Password API and Verification API as part of CM.com's suite of verification tools for confirming user identities during customer interactions.
One Time Password API
The One Time Password API enables businesses to send verification codes via SMS, WhatsApp, voice, push, or email for two-factor authentication and user verification flows. It delivers sub-second verification with global reach and automatically falls back to the next-best channel if delivery fails on the primary channel. Businesses only pay for successful verifications.
Online Payments
Online Payments is CM.com's licensed payment service provider offering that includes a hosted or embedded checkout, plus pay links sent over WhatsApp, SMS, and email so customers pay in the channel they are already using. It supports QR payments, recurring billing, and Mobile Order, and all online and card transactions settle into one portal, one dashboard, and one payout. CM.com is certified as a PSP under PCI DSS with Visa and Mastercard.
Phone Numbers (DDI, Toll-Free, Inbound)
CM.com provides global direct dial-in (DDI), toll-free, and premium inbound phone numbers for businesses, with worldwide coverage and the ability to port existing numbers to the CM.com platform. These numbers integrate with CM.com's SIP Trunking and Voice API infrastructure for inbound call handling. The service is part of CM.com's broader voice solutions for contact centers, enterprises, and SMBs.
POS Payments
POS Payments provides fixed and mobile card terminals for physical retail stores, operating on the same platform as CM.com's online checkout so all transactions reconcile in one dashboard. Every card payment generates an anonymous token linked to a customer profile, enabling cross-visit and cross-channel shopper recognition without requiring personal data at the point of sale. It is part of the Convert suite and feeds the shared Customer Context Platform.
RCS for Business
RCS for Business is CM.com's Rich Communication Services channel offering that enables branded messaging with rich cards, carousels, verified sender identity, and read receipts, functioning as the next generation of SMS with no app required on the recipient's device. It is available via API or through the CM.com platform and is included in the Connect suite's multi-channel infrastructure. CM.com offers onboarding with no setup fee and no subscription costs until January 1 as a promotional offer described on the site.
Safeguard
Safeguard is CM.com's fraud prevention feature for messaging traffic that uses destination management, rate limiting, IP restrictions, and AI anomaly detection to block artificially inflated traffic and SMS pumping fraud. It ensures messages only reach real, reachable numbers so businesses do not pay for fraudulent traffic. A higher tier called Safeguard Plus adds machine-learning protection for high-volume senders.
Shopper Recognition
Shopper Recognition is a feature within Convert that links every card payment, whether online or in store, to an anonymous customer profile without requiring any personal data or registration from the shopper. This gives businesses cross-visit and cross-channel recognition that powers loyalty programs and smarter marketing campaigns. The anonymous buyer at the till becomes a recognizable, returnable customer in subsequent interactions.
Sign
Sign is CM.com's e-signature product that enables legally valid electronic signatures on quotes, contracts, and agreements signed on any device, secured with a time-stamped certificate up to Qualified level under eIDAS. Signing invites can be sent by email, SMS, or WhatsApp, and identity can be verified using OTP, iDIN, or IBAN. Because Sign connects to the payments platform, businesses can collect payment at the same moment a contract is signed, and companies that switch to Sign receive signed documents back seven days sooner on average.
SMS API (SMS Gateway)
CM.com's SMS Gateway API enables businesses to send high-volume transactional and promotional SMS messages globally, reaching 200+ countries through 1,000+ operator connections. It supports mission-critical use cases such as order notifications, OTPs, and marketing campaigns, and is used by customers including BMW ConnectedDrive for global SMS delivery without needing to manage individual carrier routing. The gateway includes automatic fallback and Safeguard fraud protection against artificially inflated traffic.
Support
Support is CM.com's customer service platform that combines HALO AI Agents and the Agent Inbox in one system. HALO AI Agents autonomously resolve routine inquiries across voice, WhatsApp, web chat, email, Instagram, Messenger, and RCS, while human agents handle complex cases in a unified inbox with full customer context, AI-suggested replies, real-time call transcription, and automated after-call work. The Customer Context Platform sits underneath both, so every resolved conversation makes subsequent answers smarter.
Verification API
The Verification API provides SIM-based silent number verification and identity checks through the same channels businesses already use for messaging, supporting use cases that require knowing a phone number is real and active before sending a campaign or connecting a conversation to an agent. It integrates with CM.com's opt-in register and Safeguard protections so verification and messaging compliance are managed in one place. Smart routing falls back to the next-best verification channel automatically.
Voice (SIP Trunking)
CM.com's SIP Trunking solution provides scalable cloud telephony for businesses to make and receive calls at low cost through a global geo-redundant platform. Users can create and configure multiple SIP trunks, request and configure phone numbers, download per-country pricing, and access detailed call history through the Voice Management App. It is designed for contact centers, SMBs, enterprises, and ICT resellers handling both inbound and outbound call volumes.
Voice API
The Voice API allows developers to build and customize outbound voice applications using RESTful APIs and prefab building blocks, supporting use cases such as audio notifications, one-time passwords, call forwarding, and DTMF input. It is available as pre-configured API Apps for rapid integration across .NET, .NET Core, and other languages, with usage-based billing per minute or per message. The Voice Management App provides full control over SIP trunks and access to Call Detail Records for analytics and anti-fraud purposes.
WhatsApp Business
CM.com offers WhatsApp Business messaging as a verified WhatsApp Business Solution Provider, enabling businesses to run campaigns, customer support, payments, and AI agent interactions through WhatsApp's two-way messaging. It is available via API or through the CM.com platform and supports rich product cards and conversational flows. CM.com's direct WhatsApp connection is highlighted as keeping response times fast and service reliable even during peak volumes.
Considering CM.com?
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