Copper CRM
Procurement partnerAbout
Copper CRM is a customer relationship management software company that builds CRM tools deeply integrated with Google Workspace, including Gmail, Google Calendar, and Google Drive. The platform is designed for relationship-focused businesses such as agencies, consultants, media companies, and financial advisors, helping them manage contacts, track deals, deliver projects, and automate communications. Copper is used by over 30,000 companies across more than 100 countries.
Details
VenSearch Intelligence
Ideal Customer
- Copper CRM's sweet spot is small to mid-sized businesses (SMBs) with a heavy reliance on Google Workspace; approximately 79% of its G2 reviewers identify as small businesses.
- Its positioning focuses on relationship-driven professional services firms such as agencies, consultants, account management teams, media companies, and corporate development groups rather than high-velocity transactional sales teams.
Key Differentiators
- Copper CRM's primary differentiator is being the only CRM that is simultaneously a Google-Recommended for Workspace app, a Chrome Enterprise Partner, and a Google Ventures-backed company, giving it deeper native Google API integration than any competitor can replicate.
- Unlike CRMs that bolt on Gmail plugins from the outside, Copper was engineered as a Google-first product that lives inside Gmail, auto-populates records from email data, and requires minimal onboarding — a key advantage over Salesforce, HubSpot, or Pipedrive for Google-centric teams.
Industries Served
- Copper CRM targets relationship-focused professional services industries.
- According to Bloomberg and CB Insights, its primary verticals include real estate, consulting, financial services, corporate development, agencies (marketing and creative), commercial production, media and content creators, and construction.
Service Coverage
- Copper CRM is a cloud-based platform headquartered in San Francisco, California, and operates globally.
- According to the company's own website, thousands of companies in over 100 countries use Copper to grow their businesses, with over 30,000 customers worldwide.
Partnerships
- Copper CRM's most significant partnership is with Google, holding the status of Recommended for Google Workspace app, Chrome Enterprise Recommended partner, and Google-backed company — distinctions it claims no other CRM holds simultaneously.
- This relationship, cemented by Google Ventures' investment, gives Copper native API-level access to Gmail, Google Calendar, Google Contacts, Google Drive, Google Sheets, and Google Gemini.
Company Size & Ownership
- Copper CRM was founded in 2012 (incorporated as ProsperWorks, rebranding to Copper in 2018) and is headquartered in San Francisco, California.
- Employee counts across data sources vary, with estimates ranging from approximately 144 to 273 employees as of 2025–2026.
Compliance & Certifications
- Copper CRM holds SOC 2 compliance (with a SOC 2 Letter of Engagement on file via Vanta) and is compliant with GDPR, the EU-U.S. Data Privacy Framework, the UK Extension to the EU-U.S. Data Privacy Framework, the Swiss-U.S. Data Privacy Framework, CCPA/CPRA, Virginia CDPA, and Colorado Privacy Act.
- It also carries a TRUSTe Data Privacy Framework Verification.
Compiled from public sources by VenSearch · Last researched October 13, 2026
Offerings
13 offeringsChrome Extension
A browser extension for Google Chrome that allows users to manage contacts, deals, emails, and more directly within their browser without switching to a separate CRM application. It surfaces Copper CRM data and actions alongside Gmail and other web tools. The extension enables users to research and add prospects from LinkedIn or any website without leaving their current tab.
Copper CRM
Copper CRM is a cloud-based customer relationship management platform built for service and relationship-focused businesses. It allows users to organize contacts, track leads and deals through visual pipelines, manage projects, automate tasks and emails, and generate custom reports, all within a single tool. The platform is tightly integrated with Google Workspace, enabling users to manage relationships directly inside Gmail and Google Calendar.
Copper for Agencies
A version of Copper CRM tailored for marketing and creative agencies to power lead generation and project delivery. It supports the full customer journey from connecting with leads through closing deals and delivering client projects within a single platform. The tool helps agencies manage pipelines, automate follow-ups, and collaborate across sales and project teams.
Copper for Commercial Production
A CRM offering tailored for commercial production companies to turn producers into strategic partners. It helps manage the business development and client relationship aspects of production work. Users can track deals, manage contacts, and coordinate project delivery within Copper.
Copper for Construction
A CRM offering tailored for construction companies to win bids and deliver their team's best work. It supports the full sales cycle from lead capture through project delivery, allowing construction teams to manage client relationships and project workflows in one place. Pipeline tools and project management features help track bids and active jobs.
Copper for Consulting
A CRM solution designed for consulting firms to grow client relationships and simplify work management. It keeps the technology stack lean by integrating directly with Google Workspace tools consultants already use daily. Users can track opportunities, manage client communications, and deliver projects from a single platform.
Copper for Corporate Development
A CRM offering designed for corporate development teams to nurture founder relationships and manage outreach. It provides pipeline and contact management tools suited for deal sourcing and relationship-driven business development. Users can track communications, manage follow-ups, and monitor deal stages.
Copper for Financial Services
A CRM solution for financial services professionals to manage client finances and compliance requirements with ease. It helps financial advisors and teams track client relationships, manage communications, and stay organized within a Google Workspace-integrated environment. The platform supports compliance-conscious workflows for financial industry users.
Copper for Media & Creators
A CRM solution for media companies and content creators to manage sponsors, partners, and campaigns easily. It centralizes relationship and deal tracking relevant to media business development workflows. Users can track outreach, manage partnerships, and automate follow-up communications.
Developer API
Copper offers a Developer API that allows third-party developers to build applications that connect with Copper CRM. This enables custom integrations and extensions of Copper's functionality into other software systems. It is listed as a resource for developers who want to extend or integrate with the Copper platform.
Google Workspace CRM
A CRM experience built specifically for Google Workspace users that allows managing contacts, deals, and more without leaving Gmail, Google Calendar, or Google Drive. It eliminates the need to switch between tabs and requires minimal onboarding or setup time. This offering is recognized as a recommended Google Workspace solution.
Mobile App
Copper's mobile application allows users to stay connected and manage their CRM on the go. It automatically logs calls and SMS interactions so that accounts are always up to date without manual data entry. Users can move relationships forward and access key CRM features from their mobile device.
Partner Program
Copper offers a partner program for resellers, affiliates, and associations that want to partner with the company. Partners can connect with Copper's partner team to explore business development opportunities. The program is accessible by contacting partners@copper.com.
Considering Copper CRM?
Our team will work with you to determine if Copper CRM is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.