DIRECTV for Business
Procurement partnerAbout
DIRECTV FOR BUSINESS is the commercial television division of DIRECTV, LLC, an American direct broadcast satellite and streaming television company based in El Segundo, California. It provides licensed live TV, pay-per-view, and streaming services to businesses of all sizes — from local shops and restaurants to nationwide hotel chains and Fortune 500 companies. DIRECTV FOR BUSINESS is widely recognized as the leader in sports programming for commercial establishments, offering satellite and inte...
Details
VenSearch Intelligence
Ideal Customer
- DIRECTV for Business explicitly targets the full range of commercial business sizes, from small single-location 'mom and pop shops' to large nationwide hotel chains and Fortune 500 enterprises.
- For smaller businesses such as independent bars, restaurants, retail shops, and offices, entry-level packages start at $29.99/month, making the service accessible at the SMB level.
Key Differentiators
- DIRECTV for Business positions itself as the only commercial TV provider offering the full breadth of premium sports rights under a single provider relationship, including NFL Sunday Ticket (via its Preferred National Distributor agreement with EverPass), NFL RedZone, ESPN+ for Business, MLB Extra Innings, NBA League Pass, NHL Center Ice, and MLS Season Pass.
- The company claims more channels en Español than any other commercial TV provider and offers a 99% satellite signal reliability guarantee backed by professional installation included in all satellite packages — a key differentiator against cable competitors such as Comcast and Spectrum, which charge installation fees.
Industries Served
- DIRECTV for Business serves a broad spectrum of commercial industries, explicitly listing bars and lounges, restaurants, hotels and motels, senior living communities, hospitals, retail establishments, automotive dealerships and service centers, banks and financial institutions, beauty and personal care businesses, casinos, health and fitness centers, religious organizations, schools, dormitories, stadiums and arenas, commercial aircraft, and entertainment and recreation facilities.
- Within hospitality, the company has developed particular depth and specialization, holding Gold Partner status with the American Hotel & Lodging Association (AHLA) as of 2024 and serving as an approved vendor and preferred entertainment provider for Hyatt, Marriott International, and Best Western Hotels.
Service Coverage
- DIRECTV for Business operates exclusively within the United States, providing nationwide satellite and streaming TV service to commercial establishments across all 50 states.
- The division serves over 300,000 commercial locations nationwide, ranging from single-location small businesses to large multi-unit enterprise accounts.
Partnerships
- DIRECTV for Business holds a multi-year agreement with EverPass Media — the NFL's commercial rights partner co-funded by RedBird Capital and the NFL's investment arm 32 Equity — making DIRECTV for Business the Preferred National Distributor for all EverPass products and services, including NFL Sunday Ticket and NFL RedZone, beginning with the 2026 NFL season.
- On the hospitality technology side, DIRECTV Hospitality has announced a strategic partnership with Google to integrate Google TV and Android TV into its Advanced Entertainment Platform (AEP), enabling hotel guests to access streaming apps including Netflix, Disney+, Apple TV+, YouTube, and Amazon Prime Video alongside live satellite channels.
Company Size & Ownership
- DIRECTV, LLC — the parent entity of DIRECTV for Business — was founded on June 17, 1994, and employs approximately 8,200–10,000 people globally as of 2025, with multiple workforce intelligence sources estimating around 8,246 employees as of December 2025 following a year-over-year decline of approximately 6.4%.
- Revenue for DIRECTV LLC is estimated at approximately $3.7 billion annually according to business intelligence sources, though the company does not break out DIRECTV for Business revenue separately.
Compliance & Certifications
- DIRECTV for Business is a commercial video programming distributor, not a data or IT services company, and no publicly documented SOC 2, HIPAA, PCI-DSS, FedRAMP, or ISO 27001 certifications specific to its commercial TV business have been identified.
- Its compliance posture is oriented toward commercial licensing and broadcasting regulations rather than data security frameworks; commercial customers are required to use licensed commercial programming agreements rather than residential service, which itself constitutes a contractual compliance requirement.
Compiled from public sources by VenSearch · Last researched October 13, 2026
Offerings
9 offeringsCommercial Satellite TV for Business
DIRECTV FOR BUSINESS's core satellite-delivered television service provides live TV to commercial establishments such as bars, restaurants, retail shops, offices, and service businesses. Packages range from 45+ to 185+ channels including entertainment, news, sports, music, and local channels, delivered via satellite with 99% signal reliability and professional installation included. Plans are tailored for public viewing (customer-facing) or private viewing (offices and break rooms) environments.
DIRECTV FOR BUSINESS Streaming TV (Internet-Based)
DIRECTV FOR BUSINESS offers a commercial-grade streaming TV service delivered over a business's existing broadband internet connection, with no satellite dish required. Designed for smaller businesses or locations where satellite installation is not practical, it includes 45+ live channels plus 100+ additional niche and FAST (free ad-supported) channels at no extra cost. Each TV requires a minimum of 8 Mbps dedicated internet bandwidth for optimal performance.
DIRECTV Hospitality (Hotels & Institutions)
DIRECTV Hospitality is a specialized in-room entertainment solution for hotels, motels, resorts, hospitals, dormitories, senior living facilities, and similar institutions. It offers per-room pricing on channel packages ranging from 55+ to 165+ channels, with system options including the Residential Experience (DRE), the COM3000 headend system for large room counts, and the Advanced Entertainment Platform (AEP) that integrates satellite TV, on-demand content, and popular streaming apps. International and premium add-on packages such as HBO, CINEMAX, and Paramount+ with SHOWTIME are available.
DIRECTV MVP Marketing Program
The DIRECTV MVP Marketing Program is a free, optional marketing support program available to DIRECTV FOR BUSINESS subscribers, particularly bars and restaurants. It provides turnkey marketing materials (posters, banners, window clings), digital assets, weekly sports schedules, listing on the Sports Bar Finder app, and a credits system redeemable for branded merchandise and promotional kits. The program is managed through DIRECTVMVP.com and is designed to help businesses attract more customers on game days.
International & Spanish Language TV Packages
DIRECTV FOR BUSINESS offers international and Spanish-language programming packages for businesses serving multilingual or international customer bases. Options include foreign-language channel bundles in Chinese, Spanish, Vietnamese (VietDirect), and more, as well as the Americas Plus package for Spanish-language content. DIRECTV FOR BUSINESS claims more channels en Espanol than any other commercial TV service, including world-class soccer coverage.
National Accounts Program
The DIRECTV FOR BUSINESS National Accounts Program is designed for Fortune 500 companies, multi-unit operators, franchises, and businesses with more than 25 locations. It provides dedicated one-on-one account management, negotiated discounts, consolidated billing across all locations, exclusive sports coverage, and VIP customer service. Enrolled customers have access to a dedicated support line and the full suite of DIRECTV FOR BUSINESS programming and marketing tools.
Premium Sports Packages
DIRECTV FOR BUSINESS offers an extensive portfolio of premium sports add-on packages for commercial customers, including NFL Sunday Ticket (via EverPass), NFL RedZone, MLB Extra Innings, NBA League Pass, NHL Center Ice, ESPN+ for Business, and Apple TV+ Friday Night Baseball. The service also covers UFC, boxing, and other pay-per-view combat sports events, as well as college sports and international soccer. DIRECTV FOR BUSINESS is the exclusive commercial provider for ESPN+ for Business and NFL Sunday Ticket through its EverPass partnership.
TV Packages for Bars & Restaurants
DIRECTV FOR BUSINESS offers commercial TV packages specifically designed for bars and restaurants, featuring sports-focused channel lineups including ESPN, ESPN2, regional sports networks, and premium add-ons. Packages range from the Business Select Pack (95+ channels) to the Commercial XTRA Pack (185+ channels with up to 40 Regional Sports Networks), with the ability to watch up to 8 live games simultaneously and access 80+ commercial-free music channels. These packages are designed to attract sports fans and keep customers engaged longer.
TV Packages for Shops, Retail & Offices
DIRECTV FOR BUSINESS provides commercial TV packages tailored for retail stores, service businesses, and office break rooms, available via satellite or internet streaming. Packages start at $29.99/month for 45+ channels and scale up to 200+ TV and music channels, with options for niche content, entertainment, and sports. Professional installation is included for satellite customers, and the service is available nationwide.
Considering DIRECTV for Business?
Our team will work with you to determine if DIRECTV for Business is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.