DSI Systems
About
DSI is a sales enablement and business solutions company with over 42 years of experience, offering services including national field sales management, marketing, engineering, training, and logistics to partners in the telecommunications and entertainment distribution industries. The company partners with major retailers and carriers nationwide, helping dealers grow revenue through products like AT&T Wireless, DIRECTV, and fiber internet services. USA Today recognized DSI as the 67th Top Midsize...
Details
VenSearch Intelligence
Ideal Customer
- DSI's sweet spot is independent dealers, regional retailers, and small-to-medium businesses seeking to expand their product portfolio into telecom, internet, video, and smart home services without building their own infrastructure.
- The company explicitly positions itself as a partner for businesses that need more than just products — including full support stacks covering sales management, training, marketing, logistics, and software.
Key Differentiators
- DSI's primary differentiator is its positioning as DIRECTV's original distributor partner with over 40 years of telecom experience, and its claim to be both DIRECTV's largest and most reliable vendor partner and the nation's largest satellite distributor for the independent retail channel.
- Its proprietary SARA Plus software platform for order entry and reporting, an in-house engineering and hardware lab in Dallas, multilingual training programs (including a DSI University library), and a full-stack service model — combining field sales, call center, marketing, logistics, incentives, and software — make it a one-stop enablement platform rather than a simple product reseller.
Industries Served
- DSI Systems primarily serves the telecommunications and entertainment distribution industries, operating as a sales enablement partner for indirect dealers and retailers in those sectors.
- Its DIRECTV commercial offerings extend into specific verticals including hospitality (hotels, dorms), lodging and institutions (hospitals, prisons), multi-dwelling units (apartments, condos, student housing), and commercial businesses such as bars, restaurants, gyms, and offices.
Service Coverage
- DSI Systems operates exclusively within the United States with a nationwide footprint spanning coast to coast.
- The company maintains 5 strategically located regional distribution centers capable of shipping inventory to nearly anywhere in the country with 2-day shipping, and its Territory Managers are distributed nationally to support retailers and dealers across the country.
Partnerships
- DSI Systems holds major authorized dealer and distributor relationships with AT&T (including being named AT&T's Preferred Sales Support Provider for the Neighborhood Direct Sales channel), DIRECTV (described as DIRECTV's original and largest distributor partner), Vivint (smart home security), and Lumio (solar energy).
- The company has also partnered with Allbridge for DIRECTV property technology installations, Pacific Dataport Inc. (authorized Starlink reseller) for LEO connectivity services, and FastGem (announced December 2025, launching DSIGem).
Company Size & Ownership
- DSI Systems was founded on June 11, 1984 as Diamond Systems Incorporated by the Robison family in Des Moines, Iowa, and has grown over 42 years into a nationwide operation approaching 1,000 employees.
- Revenue estimates vary significantly across sources, with figures ranging from $135M to $758M annually, with LeadIQ estimating $250M–$500M as of mid-2026; the company is classified as a mid-to-large private enterprise.
Compliance & Certifications
- No specific compliance certifications (SOC 2, HIPAA, PCI-DSS, FedRAMP, ISO 27001) are publicly documented for DSI Systems Inc. in available sources.
- DSI's engineering lab does provide technical training and certification for DIRECTV distribution system installations, and its dealer marketing program includes formal brand compliance protocols for authorized dealers.
Compiled from public sources by VenSearch · Last researched October 14, 2026
Offerings
14 offeringsAT&T Wireless Dealer Network
DSI enables partners to offer AT&T Wireless plans as authorized dealers, providing support, resources, and tools to sell wireless services to consumers. Partners gain access to straightforward wireless plans and bundle options including wireless and internet.
Call Center
DSI provides live sales and order support teams that assist sellers and consumers across multiple channels. The service is designed to support both inbound and outbound communication needs for partners.
Communications
DSI provides network-wide communication support for dealers and employees of partner organizations. The service is designed to keep partner networks informed and connected effectively.
Custom Incentive Campaigns
DSI creates custom incentive and sales campaigns designed to motivate teams and boost mindshare for partner brands. The campaigns are inventive and engaging, custom-created for each brand.
DIRECTV
DSI offers partners the ability to sell DIRECTV television services, described as the leader in sports programming with nationwide coverage. Options include bulk and direct-to-home opportunities with self-installation or expert next-day setup.
Engineering + Lab
DSI offers technical support and engineering services through a cutting-edge engineering and hardware lab located in Dallas, TX. The service is focused on bringing technology and design to market for partners' entertainment distribution needs.
Event Management & Scheduling
DSI manages events nationwide from start to finish for partners' products and services. Event specialists guide clients through the booking, attendance, and budgeting process.
Fiber Internet
DSI provides access to nationwide fiber internet providers, offering fast and reliable fiber connectivity with features such as free installation, no annual contracts, no hidden fees, and up to 8 Gigs of speed. Partners benefit from lucrative commissions, free tools and marketing resources, and a 3-year price lock on Gig Fiber plans.
Marketing Services
DSI offers an entire team of marketing and sales experts with a proven history of successful creative campaigns. The service is designed to support partners with comprehensive marketing execution.
National Field Sales
DSI delivers field sales management services that curate the seller and customer experience from initial interest through to action. The service is partnered with major retailers nationwide.
SARA Plus
SARA Plus is a proprietary software application designed for order entry and reporting to help businesses run efficiently and successfully. It is described as the one and only application needed to manage business operations.
Training
DSI provides a team of world-class trainers and designers that deliver customized training programs and materials for partners and their teams. Training is available both virtually and in person, including a DSI University library of training materials, and is offered in multiple languages including Spanish.
Warehousing & Logistics
DSI provides nationwide warehouse and logistics solutions optimized specifically for partners' products. The service is designed to support the distribution and fulfillment needs of partner businesses.
Wireless Home Internet
DSI offers wireless home internet as a nationwide coverage solution and high-demand alternative to fiber, with no credit check required. It features simple offers designed for scalable growth and covers the greatest provider footprint in the continental U.S.
Considering DSI Systems?
Our team will work with you to determine if DSI Systems is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.