Genuity
Procurement partnerAbout
Genuity is a SaaS platform that helps IT professionals manage their technology stack and purchase software, telecom, and security services at wholesale prices through community-empowered purchasing power. The platform includes tools for IT help desk, asset management, SaaS and vendor spend management, contract management, telecom expense management, and network monitoring. Founded by IT and telecom industry veterans, Genuity operates as a certified Microsoft Solutions Partner and resells a wide ...
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VenSearch Intelligence
Ideal Customer
- Genuity explicitly targets SMB and mid-market businesses, with Capterra reporting 71% of reviewers from small businesses and 24% from midsize companies.
- The company's own messaging positions it as delivering 'the IT power of an enterprise company at a small-business cost,' and Crunchbase categorizes its target market as 'Small and Medium Businesses.' Its sweet spot appears to be companies with lean IT teams — even a single IT administrator — that need a unified platform to manage assets, helpdesk tickets, SaaS contracts, vendor spend, and telecom expenses without the cost of multiple enterprise-grade point solutions.
Key Differentiators
- Genuity's primary differentiator is its 'community-empowered' purchasing model — often self-described as 'the Costco of IT' — which aggregates over $4.5 billion in collective IT spend across thousands of member companies to negotiate lower prices on software, security, and Microsoft licensing than individual businesses could secure alone.
- The platform is an all-in-one suite combining helpdesk, asset management, contract management, SaaS/vendor spend, telecom expense management, and network monitoring under a single flat-rate or free (community plan) pricing model with unlimited users and no per-seat fees.
Industries Served
- Genuity positions itself as a horizontal IT platform with no stated vertical-specific certifications, serving businesses across a broad range of industries.
- Capterra review data identifies its top reviewer industries as Computer Software, Education Management, and Non-Profit Organization Management (each at ~12%), with additional coverage in manufacturing, wholesale trade, and accommodation/food services per TrustRadius.
Service Coverage
- Genuity is headquartered in Chicago, Illinois with a secondary office in Glen Ellyn, IL, and explicitly lists service locations across the greater Chicago metro area including Naperville, Wheaton, and Aurora.
- However, its SaaS platform and marketplace operate on a nationwide basis — the company maps US telecom provider networks by address, its community purchasing platform serves thousands of companies across the United States, and its managed services page states 'Chicago & nationwide.' Review data on TrustRadius shows the overwhelming majority of its known installations (11 of 12 tracked) are US-based, with at least one international user in Sweden, suggesting the platform has limited but present international reach.
Partnerships
- Genuity holds certified Microsoft Solutions Partner status and is a historical Microsoft Gold-tier Partner, enabling it to resell Microsoft 365, Azure Virtual Desktop, Windows 365, and Microsoft Copilot licenses with discounts.
- It is also a Sophos Partner and Cisco Umbrella Partner, as confirmed on its managed services site and areas-served pages.
Company Size
- Genuity was founded in 2017 by co-founders Colum Donahue (CEO) and Jason Noble (President), along with Zaeem Asif, and is a small company with approximately 21–31 employees depending on the source and time of measurement.
- Estimated annual revenue varies significantly by source: ZoomInfo and Seedtable place it under $5M, while LeadIQ estimates revenues between $10M–$25M; GetLatka profiled it as having grown to roughly $2M ARR as a largely bootstrapped startup.
Ownership
- Genuity is a privately held company and is not publicly traded.
- It is venture capital-backed with five known institutional investors: Y Combinator, 10x Value Partners, Cathexis Ventures, Counterpart Ventures, and Global Founders Capital, all of whom participated in or around its September 2021 Seed round of $125K.
Compliance & Certifications
- Genuity does not publicly advertise SOC 2, HIPAA, PCI-DSS, FedRAMP, or ISO 27001 certifications for its platform.
- A Microsoft 365 App Certification disclosure filed under Stratum Networks (Genuity's legal entity) explicitly indicates the application is not FedRAMP compliant, not ISO 27017 or ISO 27002 certified, and not CSA STAR certified.
Compiled from public sources by VenSearch · Last researched October 14, 2026
Offerings
20 offeringsContract Management
A contract management tool within the Genuity platform that helps IT teams reduce risk, save money, and guarantee compliance. It provides a centralized location for managing all IT-related contracts and renewal dates.
Copilot for Microsoft 365 Licensing
Genuity offers discounted licensing for Microsoft Copilot, Microsoft's AI companion powered by GPT-4 that works within Word, Excel, Outlook, Teams, and other Microsoft 365 apps. Savings vary by plan, and the service is bundled with Genuity's Microsoft partnership benefits.
IT Asset Management
An asset management tool that allows IT teams to onboard and track all technology and hardware assets with ease. It provides better visibility and control over IT assets without significant expense. The tool is fully integrated into the Genuity platform.
IT Help Desk
A fully integrated IT help desk solution designed for IT teams that scales support without scaling costs. It offers real-time chat support, ticketing, and integrates across the entire Genuity IT platform. The solution is described as refreshingly simple and easy to use.
IT Software Procurement (Marketplace)
Genuity's marketplace allows businesses to buy and renew IT software at prices typically cheaper than current vendor rates, leveraging over $4.5 billion in community IT spend for purchasing power. The platform manages licensing, provisioning, and vendor negotiations on behalf of the customer, and provides data-backed pricing insights from thousands of transactions.
ITaaS (Managed Services)
Genuity's IT-as-a-Service offering assumes, transforms, and runs IT operations for businesses to improve long-term effectiveness and efficiency. Capabilities include infrastructure management, cloud and storage, data protection, network and operating systems management, disaster recovery as a service, security management including intrusion detection and endpoint detection and response, and a service desk. The service is designed to free internal IT staff to focus on high-impact business work.
Microsoft 365 Licensing
Genuity resells Microsoft 365 licenses as a certified Microsoft Solutions Partner, offering savings of up to 15% compared to standard pricing. The service includes streamlined invoicing, no service disruption during transition, US-based Premier Support, and a self-service portal for license management.
Microsoft Virtual Desktop Licensing
Genuity provides expert licensing help for Microsoft's cloud-based virtual desktop services, including Azure Virtual Desktop (AVD) and Windows 365. AVD offers a pay-as-you-go VDI platform with full infrastructure control, while Windows 365 is a fixed-cost SaaS solution managed by Microsoft.
Network Monitoring
Network monitoring software that enables IT teams to diagnose performance issues and solve network problems quickly. It is designed to reduce troubleshooting time from hours or days down to minutes and integrates with the broader Genuity platform.
Premier Microsoft Support
Genuity offers 24/7 US-based Microsoft-certified support as a historical Microsoft Gold-tier Partner, placing them in the top 1% of all Microsoft partners. Support covers consulting, deployment, migration, managed services, system integration, and a wide range of Microsoft products including Azure, Microsoft 365, Teams, SharePoint, and more.
SaaS & Vendor Spend Management
A platform tool that helps IT teams manage software spend, usage, contracts, and compliance across their entire tech stack. It is designed to conquer SaaS sprawl and vendor chaos by centralizing visibility into all software subscriptions and vendor relationships.
Security Solutions — Backup & Retention
Genuity resells cloud backup and data retention solutions including Spanning, Veeam, and Backupify that protect data across SaaS applications like Microsoft 365, Google Workspace, and Salesforce. These tools provide automated backups, data restoration, and compliance reporting.
Security Solutions — Device Posture & Compliance
Genuity resells device management and compliance tools including Microsoft Intune, Kaseya VSA, Jamf, Kandji, and Mosyle at discounted rates through community purchasing power. These tools help organizations manage and enforce security compliance across employee devices, including Apple and Windows environments.
Security Solutions — Email Security & Protection
Genuity resells enterprise email security products including Avanan, Proofpoint, Barracuda, and Mimecast at discounted prices. These solutions protect organizations against phishing, malware, spam, and advanced email threats, and include features like encryption, archiving, and data loss prevention.
Security Solutions — Endpoint Protection (Antivirus)
Genuity resells endpoint protection platforms including Sophos, SentinelOne, Microsoft Defender, and CrowdStrike at community-empowered pricing. These solutions use AI-driven technology, machine learning, and behavioral analysis to detect and prevent malware, ransomware, and other cyber threats.
Security Solutions — Managed Detection & Response
Genuity resells Managed Detection and Response (MDR) services including Sophos MDR, Huntress, and RocketCyber that provide 24/7 threat monitoring, detection, and incident response. These services combine advanced technology with human expertise to protect organizations from sophisticated cyber threats.
Security Solutions — SASE (Zero Trust)
Genuity resells Secure Access Service Edge (SASE) and Zero Trust solutions including Perimeter 81, Microsoft Entra Suite, and Cisco Umbrella SASE. These platforms provide zero trust network access, secure web gateways, and cloud-delivered firewall capabilities through a unified, cloud-based approach.
Security Solutions — Security Awareness Training
Genuity resells security awareness training platforms including KnowBe4, Proofpoint, and Barracuda that educate employees on recognizing phishing attacks and cybersecurity risks. These tools use simulated phishing attacks and interactive training modules to improve employee security behaviors.
Telecom / VoIP Services
Genuity provides cloud phone system and SIP trunk voice services as well as data services, promising a 40-50% reduction in communication costs with 100% availability. The service is built on infrastructure developed by telecom industry veterans who have routed calls for 12 of the 15 largest carriers, and offers pay-as-you-go pricing with no long-term contracts.
Telecom Expense Management
A tool that helps IT teams digitize and manage their telecom expenses to identify savings opportunities that vendors often obscure. It brings transparency to telecom billing and helps illuminate unnecessary costs.
Considering Genuity?
Our team will work with you to determine if Genuity is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.