GoTo
Procurement partnerAbout
GoTo provides cloud-based unified communications, collaboration, and customer engagement solutions for businesses of all sizes. The platform combines phone, video conferencing, team messaging, contact center, webinar, and training tools under a single brand, serving SMBs with affordable, easy-to-deploy communications that require no hardware installation.
Details
VenSearch Intelligence
Ideal Customer
- GoTo's sweet spot is small and mid-sized businesses (SMBs) and multi-location or distributed organizations such as franchises, dealership groups, and regional service businesses.
- GoTo Connect is described as purpose-built for small businesses and is most frequently cited by reviewers as best suited for teams of under 50 to 200 users, with particular strength in multisite management for non-technical administrators.
Key Differentiators
- GoTo differentiates on affordability, simplicity, and an all-in-one platform combining UCaaS, contact center, video conferencing, webinar, and IT management in a single vendor relationship — positioning itself as the most complete and competitively priced solution for SMBs and multi-location businesses.
- The company is recognized as a Visionary in Gartner's 2026 UCaaS Magic Quadrant and received a 2025 MetriStar Top Customer Sentiment Award from Metrigy alongside Cisco, RingCentral, and Zoom.
Industries Served
- GoTo serves a broad range of industries including healthcare, automotive, education, government, retail, legal, financial services, and professional services.
- The company has built vertical-specific solutions such as GoTo Connect for Automotive (launched March 2025) and GoTo Connect for Healthcare, with the latter featuring EHR integrations, AI Receptionist for after-hours scheduling, and HIPAA-aligned tools.
Service Coverage
- GoTo (goto.com) operates as a global SaaS provider headquartered in Boston, Massachusetts, with employees and operations spanning North America, South America, Europe, Asia, and Australia.
- The company serves users in nearly every country around the world and maintains a global data privacy program to accommodate international customers.
Partnerships
- GoTo operates the GoTo Partner Network, which includes Agent Partners, Full-Service Provider (FSP) Partners, Technology Partners, Resellers, MSPs, and Referral partners, with a formalized tiering model offering recurring commissions and margin for UCaaS and CCaaS products.
- In March 2026, GoTo launched the LogMeIn Partner Network to deepen engagement with IT resellers and MSPs for its IT management product line.
Company Size & Ownership
- GoTo was founded in 2003 (originally as 3am Labs in Budapest, Hungary, later rebranded as LogMeIn and then GoTo in February 2022) and reports approximately $1 billion in annual revenue.
- The company currently employs approximately 2,800 people globally across its offices, down from over 3,000 at the time of its 2022 rebranding, reflecting a leaner post-restructuring workforce.
Compliance & Certifications
- GoTo conducts SOC 2 Type II audits and publishes a shareable SOC 3 report covering security, availability, and confidentiality controls.
- The company offers a Business Associate Agreement (BAA) incorporated into its standard Terms of Service, supporting HIPAA-aligned use for healthcare covered entities and business associates, including AES 256-bit encryption for communications and stored data.
Compiled from public sources by VenSearch · Last researched October 13, 2026
Offerings
5 offeringsGoTo Connect
Cloud-based UCaaS platform combining business phone system, video conferencing, team messaging, and SMS into a single application accessible from desk phones, desktops, and mobile devices. Includes HD voice calling, call routing, auto attendants, voicemail transcription, and free international calling to 50+ countries on the Standard plan.
GoTo Contact Center
Cloud-based contact center solution enabling businesses to manage customer communications across voice, video, web chat, SMS, and social channels. Features intelligent call routing, queue management, real-time analytics, CRM integrations, and agent performance monitoring designed for businesses of any size.
GoTo Meeting
Video conferencing platform providing fast, reliable HD video and audio meetings with screen sharing, recording, and browser-based join capabilities that require no download for participants. Supports in-meeting collaboration tools for remote and hybrid teams.
GoTo Training
Virtual training platform for delivering onboarding, certifications, and professional development sessions. Provides learner engagement tools before, during, and after training sessions with attendance tracking and assessment capabilities.
GoTo Webinar
Live and pre-recorded webinar platform for hosting events of all sizes with performance monitoring, audience engagement tools, custom branding, and analytics. Supports interactive presentations, polls, and Q&A for marketing, training, and thought leadership use cases.
What VenSearch Is Saying
Considering GoTo?
Our team will work with you to determine if GoTo is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.