Mural
Procurement partnerAbout
Mural is a visual AI platform that provides a shared infinite canvas workspace for team collaboration, enabling organizations to align on strategy, brainstorm ideas, and execute plans visually. The platform combines real-time collaborative workspaces, AI-powered tools, expert-designed templates, and integrations with tools like Microsoft Teams, Jira, and Slack. Mural serves teams across research and development, consulting, marketing, sales, and design, and is a product of Tactivos, Inc., which ...
Details
Website
mural.coOfferings
11 active
VenSearch Intelligence
Ideal Customer
- Mural's sweet spot is mid-market to large enterprise organizations, particularly those with distributed, hybrid, or remote teams spanning multiple departments or geographies.
- The platform is trusted by 50%+ of the Fortune 100, and more than 100 enterprise customers pay over $100K per year.
Key Differentiators
- Mural's primary differentiator is its combination of a purpose-built visual collaboration canvas with proprietary 'Facilitation Superpowers' — tools such as private mode, summon, timers, structured voting, and super lock — designed specifically for running structured workshops, sprints, and meetings rather than just freeform whiteboarding.
- The 2022 acquisition of LUMA Institute uniquely positions Mural as the only visual collaboration vendor to bundle a globally recognized human-centered design training and certification methodology directly into its platform, creating what it calls the 'Collaborative Intelligence System.' Mural is the only visual collaboration tool to receive the Microsoft 365 Certification and was first in its category to sign the EU AI Pact.
Industries Served
- Mural explicitly serves customers in financial services, healthcare, government, technology, consulting, education, and manufacturing.
- Notable enterprise clients include IBM, Intuit, SAP, Microsoft, Atlassian, Booz Allen Hamilton, Steelcase, USAA, GitLab, Thoughtworks, Publicis Sapient, Autodesk, and Jacobs.
Service Coverage
- Mural operates as a global SaaS platform, serving customers across North America, Europe, Asia-Pacific, Latin America, and beyond.
- The platform is available in dozens of countries, with data residency options for European and APAC enterprise customers to meet local data sovereignty requirements.
Partnerships
- Mural's most significant technology partnership is with Microsoft — it is deeply integrated across the Microsoft 365 ecosystem (Teams, Outlook, OneDrive, PowerPoint, Surface Hub, Microsoft Entra ID) and won Microsoft's 2022 Partner of the Year Award for Microsoft Teams Apps and Solutions.
- Mural is available for purchase through the Azure Marketplace, contributing to customers' Microsoft Azure Consumption Commitments (MACC).
Company Size & Ownership
- Mural was founded in 2011 (formerly known as Murally/Tactivos) by Mariano Suarez-Battan, Agustin Soler, and Patricio Jutard, and is headquartered in San Francisco, CA.
- The company employs approximately 555–568 people as of 2025–2026, down from a peak of ~766 in mid-2023, reflecting post-pandemic normalization.
Compliance & Certifications
- Mural maintains SOC 2 Type 2, SOC 3, ISO 27001, and ISO 42001 (AI Management System) certifications, and supports compliance with GDPR and CCPA requirements.
- It is the only visual collaboration solution to have been awarded the Microsoft 365 Certification, which validates its security and compliance posture within the Microsoft ecosystem.
Compiled from public sources by VenSearch · Last researched October 14, 2026
Offerings
11 offeringsLUMA Services
LUMA Services is a training and professional services offering from LUMA Institute, a wholly-owned subsidiary of Mural, providing organizations with practical methods and best practices for innovation, collaboration, and problem solving. LUMA training helps teams collaborate better, facilitate more impactful meetings, and apply structured innovation approaches in their daily work. Professional services from LUMA help organizations develop efficient and effective workflows using proven methods.
Mural Accelerate
Mural Accelerate is listed as a service offering under the Services section of Mural's navigation, positioned alongside LUMA Services as an enterprise-focused offering. It is referenced in the site navigation and footer as a distinct service from LUMA Services, targeted at enterprise customers seeking to accelerate innovation and collaboration at scale.
Mural AI
Mural AI is a suite of artificial intelligence tools embedded in the Mural platform that helps teams accelerate workflows by automatically clustering sticky notes by topic, generating mind maps, classifying feedback by sentiment, and summarizing brainstorming sessions and research notes. It is designed to reduce busy work, inspire new ideas, and help teams move from kickoff to decisions faster. Mural AI integrates directly into collaborative working sessions to support ideation, analysis, and synthesis.
Mural Enterprise
Mural's Enterprise plan provides advanced security, compliance, and administrative features for larger and more complex organizations. It includes GDPR and CCPA compliance, SCIM and JIT provisioning, centralized control, member and guest management, and support for highly regulated industries such as financial services, government, and healthcare. The plan is designed to scale to thousands of members while meeting stringent IT and regulatory requirements.
Mural for Consulting Teams
Mural offers a visual collaboration platform tailored for consultants that enables real-time client co-creation, stakeholder mapping, project planning, and discovery processes in an interactive digital workspace. It helps consulting teams standardize business processes and methodologies at scale, manage multiple client timelines, and improve client relationships through visual and interactive engagement. AI tools such as clustering, generative mind maps, and sentiment classification further accelerate client outcomes.
Mural for Marketing Teams
Mural provides marketing teams with a visual workspace to build strategic omnichannel marketing plans, align go-to-market teams, and accelerate campaign development and approvals. Teams can centralize campaign, content, design, digital, and lifecycle functions in one hub using templates for customer journey mapping, brainstorming, campaign planning, and project kickoff. AI tools including mind mapping, clustering, and summarization help marketing teams move faster from ideation to execution.
Mural for Research & Development Teams
Mural provides a tailored solution for R&D teams that centralizes ideas, customer insights, and plans in one shared visual workspace to accelerate decisions and product development. Features include user journey mapping, retrospectives, ideation sprints, roadmap planning, AI-powered clustering and mind mapping, and integrations with Jira and Figma to help teams ship products faster. It is designed to eliminate delays, reduce time tracking down information, and align multiple teams on methodology.
Mural Integrations
Mural integrates with a wide variety of popular productivity tools including Microsoft Teams, Microsoft 365, Jira, Figma, Slack, Asana, Zoom, and others to fit into existing team workflows without creating silos. Integrations allow teams to sync tasks, import content, collaborate within other platforms, and orchestrate strategy across their tech stack. The integrations are designed to help teams stay in their preferred tools while benefiting from Mural's visual collaboration capabilities.
Mural Visual Work Platform
Mural's core product is an infinite, resizable canvas-based visual workspace where teams can collaborate in real time using sticky notes, mind maps, diagrams, tables, icons, GIFs, and images. It includes facilitation tools such as timers, private mode, summon participants, super lock, and outline features to run productive meetings, brainstorms, and workshops. The platform supports flexible permissions, custom template publishing, commenting, and sharing to help teams move from concept to execution.
Product Development Software
Mural's product development software solution provides teams with a visual platform to manage the full product development lifecycle from brainstorming and concept development through roadmap planning, prototyping feedback, and launch coordination. Teams can use sticky notes, mind maps, product roadmap templates, voting features, and real-time collaboration tools to gather ideas, align stakeholders, and track progress in one centralized space. The platform supports new product development workflows including idea management, iteration, market research integration, and launch planning.
Templates
Mural offers an extensive library of expert-designed templates covering use cases such as customer journey mapping, retrospectives, ideation sprints, roadmap planning, brainstorming, campaign planning, project kickoff, stakeholder mapping, and more. Teams can get started quickly with pre-built templates and customize or publish their own templates to scale methods across their organization. Templates are available for teams in R&D, marketing, consulting, sales, and other functions.
Considering Mural?
Our team will work with you to determine if Mural is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.