NetApp
Procurement partnerAbout
NetApp, Inc. is an American intelligent data infrastructure company headquartered in San Jose, California, that provides unified data storage, integrated data services, and cloud operations (CloudOps) solutions to enterprise customers worldwide. Founded in 1992, the company has transformed from a storage hardware provider into a software-driven, cloud-centric data infrastructure company. Its flagship ONTAP data management software, together with a comprehensive portfolio of all-flash, hybrid-fla...
Details
VenSearch Intelligence
Ideal Customer
- NetApp's primary sweet spot is large enterprises and mid-market companies that manage significant data volumes and require sophisticated, hybrid multicloud data management.
- The largest customer segment by employee count is companies with 1,000 to 4,999 employees, though very large enterprises exceeding 10,000 employees (including roughly 75% of the Fortune 500) are also deeply represented.
Key Differentiators
- NetApp's primary differentiator is being the only enterprise-grade storage vendor natively embedded as a first-party service on all three major public clouds (AWS, Azure, and Google Cloud), enabling consistent ONTAP-based data management whether on-premises, at the edge, or in any cloud.
- The company positions itself as the 'intelligent data infrastructure' platform, combining unified storage (block, file, and object), AIOps-driven observability via BlueXP and Data Infrastructure Insights, and built-in cyber resilience with autonomous AI-powered ransomware protection.
Industries Served
- NetApp serves a broad and diversified set of vertical markets including energy, financial services, government, high technology, internet, life sciences, healthcare, manufacturing, media and entertainment, animation, video post-production, telecommunications, and education.
- Financial services represents roughly 22% of revenue, and approximately 75% of the Fortune 500 rely on NetApp solutions.
Service Coverage
- NetApp operates globally, marketing and selling products and services in numerous countries throughout the world.
- As of fiscal year 2024, NetApp maintains offices in approximately 24 countries, with a broader operational footprint spanning roughly 50 detected locations across North America, Europe, the Middle East, Africa, and Asia-Pacific.
Partnerships
- NetApp maintains deep strategic alliances with Microsoft (co-developing Azure NetApp Files as a first-party Azure service), Amazon Web Services (a Strategic Collaboration Agreement and co-delivery of Amazon FSx for NetApp ONTAP), and Google Cloud (Google Cloud NetApp Volumes and integration into Google Distributed Cloud), making NetApp the only enterprise-grade storage provider natively embedded on all three major hyperscalers.
- Additional key technology partnerships include NVIDIA (for AI infrastructure and AIPod solutions), VMware/Broadcom (over 19,000 joint customers), Cisco (FlexPod converged infrastructure), F5, Commvault, and Carahsoft (for U.S. public sector distribution).
Company Size & Ownership
- NetApp was founded in 1992 (originally as Network Appliance, Inc.) and is headquartered in San Jose, California.
- As of 2025, the company employs approximately 11,700 people worldwide and reported fiscal year 2025 revenues of $6.57 billion, with FY2026 revenues reaching approximately $6.93 billion.
Compliance & Certifications
- NetApp holds an extensive compliance portfolio including SOC 2 Type I and Type II, ISO/IEC 27001, HIPAA, PCI-DSS, FedRAMP (at High and Moderate impact levels for both Amazon FSx for NetApp ONTAP and Azure NetApp Files), DoD CC SRG Impact Levels 2, 4, and 5, GDPR, CCPA/CPRA, NIST, and TX-RAMP.
- Amazon FSx for NetApp ONTAP has FedRAMP authorization at the High and Moderate impact levels for AWS US Regions and High for AWS GovCloud (US).
Compiled from public sources by VenSearch · Last researched October 14, 2026
Offerings
16 offeringsAmazon FSx for NetApp ONTAP
Amazon FSx for NetApp ONTAP is a fully managed, AWS-native service powered by NetApp technology that provides NFS, SMB/CIFS, and iSCSI storage volumes for mission-critical applications, databases, containers, VMware Cloud datastores, and user files. It delivers the full capabilities of ONTAP as a native AWS managed service, eliminating administrative overhead of setting up file servers and storage volumes. Customers can consume NetApp ONTAP in AWS just as they have on-premises.
Azure NetApp Files
Azure NetApp Files is an Azure-native, first-party, enterprise-class, high-performance file storage service co-developed with Microsoft that provides volumes as a service with NetApp data management capabilities. It supports multiple service and performance levels, multi-protocol access (NFS and SMB), and data protection features such as snapshots and replication. Azure NetApp Files enables organizations to migrate and run file-based applications natively within Microsoft Azure.
Cloud Volumes ONTAP
Cloud Volumes ONTAP is a self-managed, cloud-deployed version of NetApp ONTAP available on Amazon AWS, Microsoft Azure, and Google Cloud, delivering enterprise-grade NFS, SMB/CIFS, iSCSI, and S3 storage volumes. It brings the same storage operating system used on-premises to the cloud, enabling consistent data management, security, high availability, and cost-efficiency for mission-critical applications, databases, containers, and user files. Cloud Volumes ONTAP is managed through the NetApp BlueXP control plane.
Google Cloud NetApp Volumes
Google Cloud NetApp Volumes is a fully managed, cloud-based data storage service on Google Cloud that provides advanced data management capabilities and highly scalable performance for file-based applications. It runs ONTAP natively on Google Cloud, enabling features like SnapMirror and FlexCache to work across cloud boundaries. The service allows organizations to move file-based workloads to Google Cloud while retaining enterprise-grade NetApp capabilities.
NetApp AFF (All Flash FAS) Arrays
NetApp AFF is a unified all-flash storage platform available in two purpose-built series: the high-performance AFF A-Series and the capacity-optimized AFF C-Series, together covering every workload from mission-critical applications demanding ultra-low latency to general-purpose environments where density and efficiency matter most. The AFF A-Series targets demanding applications such as databases, AI/ML, and virtualization, while the AFF C-Series is optimized for capacity-dense workloads like backup and archive. Both series run on ONTAP and support block, file, and object protocols in a single platform.
NetApp ASA (All-Flash SAN Array)
The NetApp ASA is a line of all-flash SAN-only storage systems designed for simple, high-performance block storage for business-critical applications, databases, and VMware infrastructure. ASA systems deliver guaranteed six nines (99.9999%) data availability, a 4:1 Storage Efficiency Guarantee, integrated data protection, and hybrid cloud connectivity. They use symmetric active-active multipathing so all paths remain active/optimized, minimizing failover time.
NetApp BlueXP
NetApp BlueXP is a SaaS-delivered unified control plane that provides a single point of visibility and management across hybrid multicloud environments, enabling management of NetApp AFF, FAS, StorageGRID, and E-Series on-premises storage as well as cloud storage on AWS, Azure, and Google Cloud. BlueXP includes built-in AIOps, a ransomware dashboard, data protection services (backup and recovery, replication, disaster recovery for VMware), data governance, and tiering/sync capabilities. It also integrates NetApp Keystone storage-as-a-service and Active IQ telemetry for always-on monitoring.
NetApp Data Infrastructure Insights (formerly Cloud Insights)
NetApp Data Infrastructure Insights is a SaaS-based cloud infrastructure monitoring and observability tool that provides IT infrastructure monitoring and analytics to help storage operations teams ensure the performance, availability, and security of their heterogeneous infrastructure across on-premises, hybrid, and multicloud environments. It uses AI-powered analysis to map storage-to-workload relationships, reduce MTTR, enhance capacity planning, optimize infrastructure costs, and detect ransomware threats. The platform consolidates metrics from major storage vendors, VMs, containers, and other devices into a unified model.
NetApp FAS (Hybrid Flash Storage Arrays)
NetApp FAS is a line of hybrid flash storage arrays designed to deliver efficient, scalable, and cost-optimized storage primarily for secondary workloads such as tiering, backup, and cyber vaulting. FAS systems are powered by the ONTAP data management operating system and support unified storage protocols including block (SAN) and file (NAS), with automatic tiering of cold data to reduce TCO. FAS integrates seamlessly into the ONTAP ecosystem, making it an economical and complementary addition to all-flash environments.
NetApp Keystone (Storage as a Service)
NetApp Keystone is a flexible, pay-as-you-use storage-as-a-service (STaaS) subscription model that delivers NetApp storage and data services both on-premises and in the cloud. Keystone covers file, block, object, and cloud storage under a single OpEx-based consumption model with elastic scaling, burst capacity, and enterprise-grade SLAs for performance and availability. Subscription management and real-time monitoring are integrated into the NetApp BlueXP control plane.
NetApp Managed Services
NetApp Managed Services provides end-to-end storage infrastructure management, enabling organizations to offload the operational burden of managing their hybrid multicloud data environments to NetApp experts. The service includes proactive and predictive intelligence for optimizing solutions across the data lifecycle, helping customers drive faster innovation and improved business results. Managed Services complement NetApp's professional and support service portfolio for customers needing ongoing operational assistance.
NetApp ONTAP Data Management Software
ONTAP is NetApp's flagship unified storage operating system that seamlessly manages and protects data whether on-premises, at the edge, or in the cloud. It supports NAS protocols (NFS and SMB), SAN protocols (iSCSI, FCP, NVMe), and S3 data access, along with built-in data protection, storage efficiencies, and security features including autonomous ransomware protection. ONTAP is the foundation for NetApp's AFF, ASA, FAS, and cloud storage platforms.
NetApp Professional Services
NetApp Professional Services provides expert consulting, design, and deployment services to help customers assess their environments, design storage solutions, deploy new systems, and optimize their IT infrastructure. Service offerings span strategic consulting, architectural design, migration, integration, and security assessment and hardening for ONTAP environments. The team helps customers accelerate time to value and maximize business impact from their NetApp investments.
NetApp StorageGRID
NetApp StorageGRID is a software-defined object storage platform that enables organizations to manage globally distributed unstructured data as a single system with a unified namespace across public, private, and hybrid multicloud environments. It supports the Amazon S3 API, automated lifecycle management (ILM), multi-site replication, and can store up to 640 PB of data and 300 billion objects in a single namespace. StorageGRID is optimized for AI, analytics, data retention, and other large-scale object storage use cases.
NetApp Support Services (SupportEdge)
NetApp SupportEdge provides AI-enabled, proactive and predictive support plans to maximize the operational efficiency of NetApp infrastructure, covering comprehensive hardware, software, and operating system support across the enterprise. Tiers include SupportEdge Advisor and SupportEdge Expert, with access to Active IQ Digital Advisor capabilities, designated technical support engineers, lifecycle management, and security vulnerability assessments. Add-on options include SupportEdge Protect for public sector organizations and cloud-specific support plans for Cloud Volumes ONTAP and Data Infrastructure Insights.
ONTAP Select
ONTAP Select is a software-defined deployment of NetApp ONTAP that can be installed on commodity servers and hypervisors including VMware vSphere and KVM, providing the full functionality and experience of a hardware-based ONTAP system. It allows organizations to deploy ONTAP on their choice of commodity hardware with either HDD or SSD disk media, enabling software-defined storage without the need for dedicated NetApp appliances. ONTAP Select is managed through the same ONTAP and BlueXP toolset as physical NetApp systems.
Considering NetApp?
Our team will work with you to determine if NetApp is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.