Pax8
Procurement partnerAbout
Pax8 operates a cloud commerce marketplace that enables managed service providers (MSPs) and managed intelligence providers (MIPs) to discover, purchase, and resell software solutions to small and medium-sized businesses. The platform aggregates hundreds of leading software vendors and serves more than 47,000 partners who collectively support over 800,000 SMBs. Pax8 also provides education, professional services, and partner enablement programs to help MSPs grow their businesses.
Details
VenSearch Intelligence
Ideal Customer
- Pax8's direct customers are Managed Service Providers (MSPs), Value-Added Resellers (VARs), and Cloud Service Providers (CSPs) who serve SMB end customers — making it a B2B2B model.
- Small to mid-sized MSPs with 5–100 employees find the greatest value from the platform's administrative automation and consolidated billing, though larger enterprise MSPs with 500+ staff also use it for specialized cloud procurement.
Key Differentiators
- Pax8 differentiates itself as a born-in-the-cloud marketplace built exclusively for the recurring revenue MSP model, displacing legacy broadline distributors by consolidating quoting, provisioning, billing, PSA integrations, education, and post-sales support into a single platform.
- Its Pax8 Academy, Guided Growth programs, Azure Bootcamps, and professional services layer provide business enablement well beyond what traditional distributors offer, positioning Pax8 as a business consultant rather than just a software reseller.
Industries Served
- Pax8 is industry-agnostic at the platform level but primarily serves SMBs across all verticals through its MSP partner channel, operating a B2B2B model.
- Its marketplace vendors include solutions particularly tailored for compliance-heavy industries such as healthcare, financial services, legal, construction, engineering, and real estate — sectors where regulated data management and security are critical.
Service Coverage
- Pax8 operates globally across 17 countries spanning North America, EMEA (Europe, Middle East, and Africa), and APAC (Asia-Pacific).
- Its EMEA office locations include the United Kingdom (Bristol, Farnborough, Derby), Netherlands, Germany, Belgium, Estonia, Lithuania, Latvia, and Sweden, while its APAC presence includes Brisbane, Australia and Auckland, New Zealand, along with additional markets such as Ireland, Switzerland, Denmark, Finland, France, Norway, Luxembourg, and Indonesia.
Partnerships
- Pax8 holds a deep strategic alliance with Microsoft — winning the Global 2024 Microsoft Partner of the Year Award — and in November 2025 became one of only five global launch partners to integrate the unified Microsoft Marketplace (combining AppSource and Azure Marketplace) directly into the Pax8 Marketplace.
- The platform also distributes Amazon Web Services (AWS), with a formal partnership announced in June 2026 for AWS Billing Transfer capabilities, and carries hundreds of software vendors including CrowdStrike, SentinelOne, Veeam, Adobe, Nerdio, MontyCloud, AvePoint, Sophos, Blumira, and Together AI.
Company Size & Ownership
- Pax8 was founded in 2011/2012 (sources vary) by John Street and is headquartered in Greenwood Village, Colorado, with approximately 1,864–1,900 employees globally as of 2026.
- The company has raised over $395 million in total funding across multiple rounds, achieved a $1.7 billion valuation as of its April 2022 Series E round led by SoftBank Vision Fund 2, and surpassed $1 billion in annual recurring revenue (ARR) by 2022, with estimated revenues reaching $2 billion by 2024.
Compliance & Certifications
- Pax8 maintains a public Trust Center documenting its core compliance certifications, including SOC 2 Type 2, ISO/IEC 27001, PCI DSS, Cyber Essentials (UK), HIPAA, and GDPR.
- The company initially passed its SOC 2 Type 1 audit in June 2022 and has since progressed to Type 2 status, covering security, availability, processing integrity, confidentiality, and privacy.
Compiled from public sources by VenSearch · Last researched October 14, 2026
Offerings
17 offeringsAWS (via Pax8 Marketplace)
Through the Pax8 Marketplace, partners can access and resell Amazon Web Services (AWS) cloud services, which provide secure and elastic cloud infrastructure for global scale and innovation. Pax8 offers AWS onboarding support, partner training paths, and infrastructure specialists to help MSPs build an AWS practice.
Infrastructure Solutions (IaaS)
Pax8 provides Infrastructure-as-a-Service solutions through its marketplace, including AWS and Microsoft Azure, enabling MSPs to offer scalable cloud infrastructure, virtual desktops, backup and disaster recovery, and hybrid environment management to their SMB clients. Pax8 infrastructure consultants support partners with profit strategy, onboarding, and client opportunity identification.
Integrations Hub
The Integrations Hub is a Pax8 platform feature that enables MSPs to automate infrastructure tasks, reduce overhead, and streamline workflow integrations. It is designed to boost output and operational efficiency for partners managing cloud infrastructure.
Marketplace for Vendors
Pax8 provides a channel for software vendors to list and distribute their products through the Pax8 Marketplace, giving them access to 47,000+ MSP partners serving more than 800,000 SMBs. Vendors can apply to join the marketplace to scale their SMB market reach through Pax8's partner network.
Microsoft Azure (via Pax8 Marketplace)
Pax8 offers Microsoft Azure through its marketplace, giving MSPs access to over 200 Azure cloud tools with hybrid-ready cloud infrastructure, enterprise security, and seamless Microsoft integration. Pax8 provides the Azure Kickstart Program, Azure Bootcamps, billing support with pay-as-you-go pricing, and infrastructure consultants to help partners build and manage Azure practices.
Microsoft Security (via Pax8 Marketplace)
Pax8 offers Microsoft Security solutions through its marketplace, including Microsoft Defender and Purview products, enabling MSPs to build and scale security practices for SMB clients. Pax8 provides expert guidance, sales toolkits, hands-on labs, a Security Accelerator program, and a Security Center of Excellence to support partners in selling and implementing Microsoft Security.
Microsoft Security Accelerator
The Microsoft Security Accelerator is a Pax8 program designed to help MSPs master Microsoft security solutions and get measurable results. It provides structured training and resources so partners can lead with security expertise and grow their practice.
MontyCloud (via Pax8 Marketplace)
MontyCloud is available through the Pax8 Marketplace and provides no-code AWS automation for faster client onboarding, governance, and cost savings. It allows MSPs to connect all client AWS accounts into a single portal for cloud operations management.
Nerdio (via Pax8 Marketplace)
Nerdio is available through the Pax8 Marketplace and provides Nerdio Manager for MSP, a multi-tenant Azure Virtual Desktop and Windows 365 deployment, management, and optimization platform. It helps MSPs build scalable and efficient virtual desktop infrastructure practices on Azure.
Opportunity Explorer
Opportunity Explorer is a tool within the Pax8 platform that helps MSPs identify infrastructure gaps and uncover new opportunities to future-proof their clients. It is designed to help partners stand out and differentiate their infrastructure offerings.
Pax8 Academy
Pax8 Academy is an education and enablement program that gives partners access to a worldwide support team of coaches and peers to help them harness industry knowledge and gain a competitive edge. It offers foundational courses, on-demand resources, and guided learning journeys tailored to varying knowledge and skill levels.
Pax8 Agent Store
The Pax8 Agent Store is a dedicated section of the Pax8 Marketplace focused on AI agents built for SMBs, enabling partners to discover, assess, and deploy agents for their customers. It is positioned as a new offering within the broader Pax8 platform to support the emerging agentic workforce era.
Pax8 Events
Pax8 Events are live and virtual events designed to fuel partner growth by connecting them to peers, best practices, and business potential. Offerings include Azure Bootcamps featuring hands-on labs and expert sessions on migration, security, and Microsoft Fabric.
Pax8 Marketplace
The Pax8 Marketplace is a cloud commerce platform that aggregates hundreds of leading software vendors, allowing MSPs and MIPs to discover, purchase, and resell cloud solutions to SMB customers. It is trusted by 47,000+ partners serving more than 800,000 SMBs and spans solution categories including AI, security, continuity, infrastructure, network operations, and productivity.
Pax8 Voyager Alliance
The Pax8 Voyager Alliance is a rewards program for Pax8 partners that provides monthly points simply for being an active partner. Partners can opt in to start earning rewards as part of their ongoing relationship with Pax8.
Professional Services
Pax8 Professional Services adds bandwidth and expertise to MSP teams, handling time-consuming infrastructure implementation, deployment, and migration tasks so partners can focus on growing their business. The team provides expert guidance and hands-on support for projects including Azure implementations and complex infrastructure work.
Security Guided Growth
Security Guided Growth is a Pax8 program that helps MSPs grow their security practice through actionable insights, expert-led training, and tools designed to drive real results. Partners can enroll to receive structured support for building and scaling their Microsoft security offerings.
Considering Pax8?
Our team will work with you to determine if Pax8 is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.