Priority Technology Holdings
About
Priority Commerce is a payments and banking fintech platform that streamlines collecting, storing, lending, and sending money for businesses. Founded in 2005 as Priority Payment Systems, the company has grown into a nearly $1 billion enterprise offering an integrated commerce engine covering merchant services, accounts payable automation, and banking and treasury solutions. It serves 1.8 million customer accounts, processes over $150 billion in annual transaction volume, and is publicly traded o...
Details
VenSearch Intelligence
Ideal Customer
- Priority Commerce serves businesses across the full size spectrum — from small and medium-sized businesses (SMBs) through its MX Merchant and MX POS suites, to mid-market and enterprise customers through its Passport, CPX, Plastiq, and Priority Payables platforms.
- Distribution partners including ISOs, ISVs, financial institutions, and value-added resellers are a core go-to-market channel.
Key Differentiators
- Priority Commerce's primary differentiator is its claim to be the only native unified commerce platform that seamlessly integrates payments, banking, and automation — covering collecting, storing, lending, and sending money — in a single proprietary engine without cobbled-together third-party solutions.
- The company is the fifth-largest non-bank merchant acquirer in the United States by volume and holds nationwide money transmitter licenses, enabling it to act as a fully licensed custodian of funds.
Industries Served
- Priority Commerce serves a broad range of industries including retail, restaurants and hospitality, e-commerce, healthcare (via Priority Payright Health Solutions and partnerships with healthcare-focused AP platforms like Procurement Partners), real estate (via LandlordStation), sports and entertainment (via integrations with SeatGeek and partnerships with the Tampa Bay Buccaneers and Pittsburgh Steelers), financial services and fintech, debt resolution, and construction.
- The company has dedicated subsidiaries for hospitality technology (Priority Hospitality Technology, LLC) and healthcare (Priority Payright Health Solutions, LLC), and management has explicitly identified real estate, healthcare, auto, and sports and entertainment as strategically important 'defensive' verticals.
Service Coverage
- Priority Commerce operates primarily in the United States, with its solutions licensed and deployed nationwide.
- The company holds nationwide money transmitter licenses (MTLs) across all 50 states, and CFTPay specifically is certified to support debt resolution operations across all 50 states.
Partnerships
- Priority Commerce has established a range of strategic technology partnerships.
- In 2023, it partnered with Datacap Systems to integrate Datacap's payment middleware with Priority's MX Merchant suite, giving ISOs and merchants access to virtually every major processor and hardware OEM in North America.
Company Size & Ownership
- Priority Technology Holdings was founded in 2005 in Alpharetta, Georgia, as Priority Payment Systems, going public on the NASDAQ (PRTH) in 2018.
- The company employs approximately 1,186–1,200 full-time employees as of 2025.
Compliance & Certifications
- Priority Commerce holds Level 1 Service Provider PCI DSS v4.0.1 certification, the highest level of PCI compliance.
- Across its business units, the company maintains SOC 1 Type 2 and SOC 2 Type 2 certifications for its B2B, SMB (PRTH-SMB), and Payright divisions.
Compiled from public sources by VenSearch · Last researched October 14, 2026
Offerings
18 offeringsB2B Acquiring
B2B Acquiring is listed as a distinct solution within Priority Commerce's product lineup for handling business-to-business payment acceptance. It appears in the site navigation and footer alongside Payables and Merchant Services offerings as a separate commerce solution. Specific feature details beyond B2B payment acquisition are referenced in conjunction with the broader Payables ecosystem.
Banking and Treasury Solutions
Priority Commerce's Banking and Treasury Solutions provide secure, scalable financial infrastructure for businesses including fintechs and HR tech providers. The platform supports embedded banking, automated treasury management, API-driven fund movement, compliance, and real-time reporting across a diverse network of 20 or more depository bank partners. It is designed to help businesses scale without compromising security or regulatory compliance.
Cash Builder
Cash Builder is a tool within the Passport platform that helps businesses manage idle cash by investing in FDIC-insured savings, government-backed investments, and high-yield opportunities. It provides real-time insights and automated management to maximize returns and optimize working capital. It is designed to improve liquidity and ensure every dollar contributes to financial growth.
CFTConnect
CFTConnect is a cloud-based SaaS CRM platform built for debt resolution companies that combines a unified CRM, intelligent automation, banking, and end-to-end servicing tools. It is designed to help debt resolution organizations close more deals, streamline operations, and grow confidently. It is described as the next generation of debt resolution software.
CFTPay
CFTPay is a secure banking and payment platform purpose-built for the debt resolution industry that powers large debt resolution platforms across all 50 states. It features FDIC-insured dedicated escrow accounts, transaction monitoring, draft authorization audits, fee collection practice monitoring, CIP/OFAC compliance, and a certified BSA/AML manager. The platform is NACHA and SOC2-certified and supports regulatory compliance nationwide.
CPX AP Automation
CPX is a commercial payment system that automates 100 percent of accounts payable to cut processing costs and generate cash back when paying suppliers. It provides create and query payment APIs, buyer and supplier creation and modification, custom file mapping, and fully customizable push alerts. Everything available in the CPX user interface is also accessible through its API suite.
Developer Hub
The Priority Commerce Developer Hub provides APIs and developer resources enabling businesses and ISVs to integrate payments, banking, and automation into their own platforms. It offers unified documentation, API references, a changelog, sandbox and UAT environments, pre-built components, and white-label frameworks. The hub covers the Priority Commerce Engine, Passport, MX Merchant, Plastiq, CPX, and CFTPay API suites.
eTab
eTab is Priority Commerce's native online ordering platform for restaurants that integrates directly into the MX POS ticket workflow. It supports web ordering, delivery, and pickup with no third-party commissions, and orders fire directly to the kitchen through the same system used for in-person orders. It is multi-location ready with location-aware menus.
Merchant Services
Priority Commerce's Merchant Services offering provides payment processing for businesses across retail, e-commerce, hospitality, and services, supporting credit and debit cards, virtual cards, ACH transfers, and mobile payments. The suite includes same-day funding, customizable fee-based solutions such as cash discounts, convenience fees, service fees, and surcharges, and integrations with industry-leading tools. It is designed for ISVs, ISOs, and business owners seeking to optimize cash flow and reduce costs.
MX™ Merchant
MX Merchant is a small business payment processing suite that centralizes billing, sales tracking, customer engagement, and payment management in one platform. It includes an iOS mobile card payment application, batch management, receipt delivery by print, email, or text, and integrations with QuickBooks Online. Add-on tools include fee-based solutions, ACH processing, invoice management, B2B interchange optimization, and account updater functionality.
MX™ POS
MX POS is a point-of-sale system built for restaurants and retail businesses that unifies in-store, mobile, and online commerce on one connected platform. Hardware is included with the plan at zero upfront cost and covers a countertop station with touchscreen, customer-facing display, receipt printer, barcode scanner, and a handheld device for tableside ordering and line busting. The system integrates with Priority Commerce payments, payroll, inventory management, and online ordering through e|tab.
Passport
Passport is Priority Commerce's native banking and treasury platform that allows businesses to collect, store, lend, and send money on a single platform. It features automated reconciliation from authorization to settlement, bill pay, linked debit cards, surplus cash investment tools, multi-location permission hierarchies, and API integration for enterprise accounting applications. It serves enterprise merchants, ISVs, ISOs, and businesses of all sizes.
Payroll and Benefits
Priority Commerce's Payroll and Benefits solution automates payroll processing, tax compliance, employee onboarding, and benefits administration for businesses. It handles pay runs, tip reporting, tax filings, W-2s, and 1099s, and includes employee self-service for pay stubs and personal information. It is available as an add-on integrated directly within the MX POS back office and is offered to business owners, employees, and ISO partners.
Plastiq
Plastiq is a B2B payment solution that enables businesses to pay vendors using any credit card, even when those vendors do not accept cards. It supports ACH, credit card, and other digital payment methods, and offers Plastiq Connect as a fully customizable white-labeled or co-branded B2B payment application. Plastiq also facilitates international vendor payments and allows buyers to extend vendor payment terms.
Priority Commerce Engine
The Priority Commerce Engine is a unified commerce platform that integrates payments, banking, and automation into a single connected system. It enables businesses to collect payments via merchant acquiring, ACH, and check scanning; store funds; access capital; and disburse funds through virtual cards, ACH, bill payments, or wires. The platform is accessible via a modern API suite and supports ISVs, banks, fintechs, and enterprise merchants.
Priority Commerce Tech Ventures
Priority Commerce Tech Ventures is a portfolio of early to late stage companies that align strategically with Priority Commerce's core products and operations. It provides support for early-stage companies in industries including financial services, AI, and insur-tech. It is led by Eliot Buchanan, founder of Plastiq, who was named president of the venture in 2024.
Priority Commerce University
Priority Commerce University is a sales and training resource platform made available to Priority Commerce partners and users. It is listed in the site navigation under Resources as a tool for sales and training. No additional feature detail is provided beyond its designation as a sales and training tool.
Priority Payables
Priority Payables is an accounts payable automation solution within Priority Commerce's connected commerce platform that ensures suppliers and vendors are paid on time. It automates invoice processing and payments to reduce manual effort, lower processing costs, and minimize human error. The platform includes a supplier enablement team that works to enroll vendors on the buyer's behalf.
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