Profit.co
Procurement partnerAbout
Profit Apps Inc operates Profit.co, an AI-native strategy execution platform that connects OKRs, Balanced Scorecard, Hoshin Kanri, performance management, and project portfolio management in one unified system. The platform is used by 1,500+ organizations across 70+ countries to cascade strategic goals from leadership to individual contributors and track execution in real time. It is built by a team with deep expertise in strategy execution frameworks and offers 100+ native integrations with ent...
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VenSearch Intelligence
Ideal Customer
- Profit.co explicitly targets three customer tiers: small businesses and startups under 200 employees, mid-market organizations with 200–1,000 employees, and enterprise companies with 1,000+ employees including multi-business-unit global operations.
- Their self-described sweet spot spans mid-market to enterprise, with 50+ Fortune 500 clients on record, though Capterra data shows 63% of reviewers come from small businesses — indicating broad SMB adoption as well.
Key Differentiators
- Profit.co positions itself as the only platform that natively unifies OKRs, Balanced Scorecard, Hoshin Kanri, Strategy Roadmaps, Project Portfolio Management, Performance Reviews, and Employee Engagement in a single AI-native system — eliminating the need for separate point solutions.
- Its proprietary Athena AI suite embeds 17 purpose-built AI agents across every module, handling OKR authoring, quality scoring, progress monitoring, and performance review drafting continuously without manual intervention.
Industries Served
- Profit.co explicitly targets and serves a broad cross-section of industries including Healthcare, Financial Services, Technology/Software, Manufacturing, Retail, Government/Public Sector, Non-Profit, Energy/Utilities, Transportation & Logistics, and Biotechnology.
- Customer stories on their site reference clients such as REHAU (manufacturing), Axis Insurance (financial services/insurance), Tata Elxsi (technology), CITI (financial services), and Open Government Products (Singapore public sector).
Service Coverage
- Profit.co operates globally, serving organizations in 70+ countries across North America, EMEA, APAC, and beyond, with its headquarters in Plano, Texas and additional offices in Singapore, India, and Japan.
- The platform supports 20+ languages and enterprise customers can request dedicated data residency in their preferred region.
Partnerships
- Profit.co supports 100+ native technology integrations including Jira, Slack, Microsoft Teams, Google Workspace, Salesforce, BambooHR, Zapier, Tableau, Snowflake, HubSpot, Wrike, SAP, Oracle, and Workday, along with AI platforms including OpenAI, Gemini AI, Azure AI, and Claude.
- The platform supports SAML 2.0 SSO with Okta, Azure AD, Google Workspace, and OneLogin, plus SCIM provisioning for enterprise identity management.
Company Size
- Profit.co was founded in 2018 by Bastin Gerald and operates as Profit Apps Inc., a Delaware Corporation.
- The company has approximately 250–268 employees as of 2025–2026, distributed across offices in Plano TX, Fremont CA, Chennai India, Singapore, and Japan.
Ownership
- Profit.co is a privately held, venture capital-backed company.
- In January 2023, Profit.co raised $11 million in its first institutional funding round led by Elevation Capital (a leading India-based early-stage VC firm known for investments in Swiggy and Paytm), with participation from Foster Ventures (California) and Neon Fund — bringing total disclosed funding to $11M.
Compliance & Certifications
- Profit.co holds SSAE18 SOC 2 certification (most recently audited in August 2025, with the next review due August 2026), ISO/IEC 27001:2013 certification, GDPR compliance for European and global customers, and HIPAA compliance.
- The company maintains a dedicated data privacy team to support customer DPIA (Data Protection Impact Assessment) requirements and offers enterprise-grade tenant data isolation.
Compiled from public sources by VenSearch · Last researched October 14, 2026
Offerings
20 offeringsAnalytics
An analytics module within Profit.co that provides tracking, scoring, and performance driving capabilities across OKRs, performance, and projects. It delivers executive dashboards, heatmaps, KPI Bowler Charts, and predictive Q-end attainment forecasts to give leaders a live view of execution health. Data aggregates automatically from connected tools and from activity across all platform modules.
Athena AI Agents
A suite of 17 purpose-built AI agents embedded across every module of the Profit.co platform, each trained for a specific strategy execution task such as OKR authoring, quality scoring, progress monitoring, project creation, and performance review drafting. The agents operate continuously, flagging at-risk goals, collecting progress updates, and generating summaries without manual intervention. They are accessed through the Athena AI assistant interface built into the platform.
Balanced Scorecard
A live Balanced Scorecard module that tracks financial, customer, internal process, and learning and growth objectives with KPI dashboards that pull data automatically from 100+ integrations including Jira, Salesforce, and Tableau. It includes AI-assisted scorecard authoring, weighted perspectives, strategy map visualization, and exportable board-ready PDF and PowerPoint reports. The scorecard connects natively to OKRs and project portfolios in the same platform.
Coaching & Consulting
An advisory and coaching service offered by Profit.co where certified experts guide organizations in implementing OKR and strategy execution practices. It is listed under Resources as a way to learn the craft from certified experts. The service supports organizations at any stage of their OKR program maturity.
Employee Recognition
An employee recognition module that allows peers and managers to celebrate wins tied directly to goals and projects within the platform. It supports peer recognition, instant rewards, and milestone celebrations connected to OKR progress. Recognition data is visible alongside performance and goal data in the same workspace.
Enterprise Strategy Execution Platform
A tailored configuration of the Profit.co platform for organizations with 1,000 or more employees managing multiple business units, global operations, and complex strategic frameworks. It includes multi-region and multi-language support, 100+ enterprise integrations with systems like SAP, Oracle, Workday, and Salesforce, and dedicated onboarding through a three-stage implementation process. The enterprise offering has been adopted by 50+ Fortune 500 clients.
Hoshin Kanri
A structured strategy execution module implementing the Hoshin Kanri methodology with X-Matrix planning, Catchball dialogue, and PDCA cycle management. It cascades multi-year breakthrough objectives into annual team goals with two-way alignment conversations and monthly and quarterly review huddles. The module links directly to OKRs, performance reviews, and project portfolios within Profit.co.
Meetings
A meeting management module that structures 1:1s and team reviews using live OKR data and auto-generated summaries from the Athena AI. It includes AI-powered meeting transcription that turns recordings into action items and OKR updates. The module ensures every meeting is driven by current execution data rather than manually prepared notes.
Mid-Market Strategy Execution Platform
A Profit.co platform configuration designed for organizations with 200 to 1,000 employees that have outgrown spreadsheets but do not need full enterprise complexity. It includes OKR management, performance reviews connected to goals, 360-degree feedback, real-time dashboards, and 100+ integrations including Slack, Jira, Salesforce, and BambooHR. The platform is positioned to help growing midsize organizations align departments and track execution across scaling teams.
OKR Certification
A certification program offered by Profit.co that teaches practitioners the OKR methodology through structured learning. Programs are open for 2026 enrollment and are described as a way to learn the craft from certified experts. The certification is positioned as a resource for strategy and HR leaders looking to build internal OKR competency.
OKRs & Goals
An AI-powered OKR management module that allows organizations to set, align, and track Objectives and Key Results from company level down to individual contributors. It includes AI-assisted OKR authoring, automated quality scoring, cascading alignment views, live dashboards, and check-in tracking. The module connects directly to performance reviews and project portfolios within the same platform.
Performance Review
A performance management module that links every employee review directly to OKR progress, supporting 360-degree feedback, calibration workflows, and AI-generated review summaries. It includes automated review cycle configuration, customizable templates, succession planning insights, and bias-free workflows tied to strategic goals. Review results connect to OKR achievement data already tracked in the platform.
Profit.co MCP
A Model Context Protocol integration that allows AI assistants such as ChatGPT and Claude to connect directly to Profit.co platform data. It enables users to query their strategy, OKR, and project data through external AI interfaces. The MCP is listed as a distinct product integration available to Profit.co customers.
Project Management
A project management module that moves each project phase forward only when checklists and milestones confirm readiness. It includes task boards, workspaces, dependencies, and milestone tracking connected to the strategic OKRs the project serves. AI agents assist with project authoring, progress check-ins, and generating status summaries from live data.
Project Portfolio
A project portfolio management module that connects every project to the strategic OKR it supports, providing real-time visibility into delivery status, resource utilization, and milestone tracking. It includes cross-portfolio dependency tracking, AI-generated status summaries, and OKR-to-project traceability for governance audits. Portfolio health is visible in live dashboards without manual status calls.
Pulse Surveys
An employee sentiment survey tool that allows organizations to run targeted surveys with configurable anonymity settings and actionable results. Survey data provides insight into team morale and feeds into the broader performance management picture alongside OKR and review data. Results are presented in formats that teams and managers can act on directly.
Small Business OKR Platform
A Profit.co platform configuration built for teams under 200 employees, including startups, that provides simple OKR management, task tracking, and team alignment without requiring IT support or extensive training. It includes 400+ pre-defined KPIs, ready-to-use templates, and live dashboards that connect daily tasks to strategic goals. Teams can be up and running within one to two weeks.
Strategic Portfolio
A strategic portfolio management module that governs projects at an organizational strategy level, connecting portfolio investments directly to scorecard objectives and OKRs. It provides resource capacity planning, utilization analytics, and AI-generated portfolio summaries for executive stakeholders. The module is designed for PMO leaders who need full traceability from project delivery to strategic outcomes.
Strategy Roadmaps
A visual strategy planning module that connects strategic themes and initiatives to live OKRs, updating automatically as execution progress changes. It allows leaders to view the entire strategy across monthly, quarterly, and annual horizons with drag-and-drop editing, status color-coding, and OKR linking. The roadmap generates boardroom-ready reports without manual slide rebuilding.
Timesheets
A timesheet module that provides real-time visibility into where team members spend their time, including capacity tracking, overtime monitoring, and utilization reporting. Time data connects to projects and tasks already tracked within the platform. It gives managers insight into team workload without requiring separate time-tracking tools.
Considering Profit.co?
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