Snowfly
Procurement partnerAbout
Snowfly is a gamification-based employee engagement, incentive, and analytics software company founded in 1999 and headquartered in West Jordan, Utah. The company combines behavioral science, AI-driven quality monitoring, speech analytics, and gamification to help organizations improve workforce performance, retention, and satisfaction. Snowfly serves contact centers, BPOs, healthcare, financial services, retail, and enterprise service teams across multiple industries.
Details
VenSearch Intelligence
Ideal Customer
- Snowfly's ideal customer is a mid-market to enterprise organization with 200 to 10,000+ employees, particularly those operating high-volume, performance-critical environments such as contact centers, BPOs, and sales teams.
- The platform has documented use cases with organizations as large as 600-person call centers at major hotel brands and large U.S. contact centers.
Key Differentiators
- Snowfly's primary differentiator is that its platform was founded by Dr. Brooks Mitchell, a PhD psychologist, and is built on over 25 years of behavioral science — specifically variable-interval reinforcement schedules — making it one of the earliest companies (founded 1999) to combine gamification, incentives, and behavioral analytics into a single platform.
- Unlike bolt-on gamification tools, Snowfly integrates game mechanics directly into daily workflows and uses 'Immediate Reinforcement' to minimize the gap between a positive behavior and its reward, a meaningful departure from traditional monthly or quarterly bonus programs.
Industries Served
- Snowfly serves a broad range of industries with particularly strong emphasis on contact centers, BPOs, healthcare, financial services, retail, hospitality, telecommunications, logistics, and collections agencies.
- Industry-specific use cases are noted in real estate, health insurance, and technology sectors as well.
Service Coverage
- Snowfly operates as a U.S.-based SaaS company headquartered at 8539 S Redwood Rd Suite D3, West Jordan, Utah 84088.
- The platform is cloud-based and accessible anywhere with internet access, allowing it to serve organizations nationwide across the United States.
Partnerships
- Snowfly has a documented partnership with Avantive Solutions, a BPO and contact center outsourcing firm, to integrate gamification into Avantive's client operations — announced in December 2024.
- The platform is designed to integrate with CRM, ERP, and HCM systems to pull performance data automatically into its incentive engine, and it has a noted integration with the Akimbo Prepaid Mastercard (from Payment Data Systems) for real-time incentive and prize fulfillment.
Company Size & Ownership
- Snowfly was founded in 1999 (incorporated as Snowfly Performance Incentives, later Snowfly Performance Inc.) and has operated for over 25 years.
- The company is a small business with approximately 11–50 employees, with multiple data sources citing approximately 16 active team members as of late 2025/2026.
Compliance & Certifications
- Snowfly publicly states that its system is fully cloud-based and backed up on outsourced servers, with all activity automatically tracked and recorded to deter fraudulent activity.
- The platform also automates incentive taxation reporting for HR, accounting, and payroll compliance purposes.
Compiled from public sources by VenSearch · Last researched October 14, 2026
Offerings
6 offeringsAI Quality Intelligence (Automated Quality Management)
Snowfly's AI-powered quality intelligence platform analyzes customer conversations, detects compliance risks, and surfaces coaching opportunities in real time for contact centers and service teams. It includes AI-powered call monitoring, automated QA scoring, speech and text analytics, compliance and risk detection, AI call summaries, and performance analytics dashboards. Organizations gain full visibility into agent performance without the manual effort of traditional quality assurance programs.
Employee Insights & Feedback (Surveys)
Snowfly Surveys is a scalable survey platform that collects employee, customer, vendor, partner, and 360-degree feedback in one system. It supports Voice of Employee, Voice of Customer, and multi-stakeholder feedback programs with flexible question customization, anonymous or identified responses, and built-in analytics. Survey results feed into coaching, recognition, and performance improvement workflows.
Prize & Reward Fulfillment
Snowfly provides prize and reward fulfillment services that allow employees to redeem earned incentive tokens and rewards for a variety of intrinsic and extrinsic prizes, including gift cards and other rewards. The fulfillment system is integrated with Snowfly's gamification and performance tracking tools and supports both automated and manual reward distribution. Budget analysis and allocation tools help organizations manage and track incentive spend.
Speech Analytics
Snowfly Speech Analytics allows organizations to process and analyze 100% of calls made by sales, support, and onboarding teams using AI and natural language processing. It identifies trends, compliance issues, sentiment, and coaching opportunities, and can be integrated directly with Snowfly's incentives and gamification system to trigger rewards based on call performance. Easy-to-read scorecards and grades provide actionable insight for training and performance improvement.
Wellness Engagement & Incentive Programs
Snowfly offers corporate wellness programs that promote employee health through targeted wellness engagement initiatives and incentives. The platform allows organizations to design wellness challenges, track participation, and reward employees for healthy behaviors. Wellness programs are integrated into the broader Snowfly engagement and incentives ecosystem.
Workforce Engagement & Gamification
Snowfly's engagement platform combines gamification, incentives, and recognition to increase employee participation, performance, and retention. Key capabilities include performance challenges, peer and manager recognition, rewards management, leaderboards, achievement tracking, and real-time performance dashboards. The platform connects performance metrics directly to rewards to help organizations build a motivated, goal-aligned workforce.
Considering Snowfly?
Our team will work with you to determine if Snowfly is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.