Spireon
Procurement partnerAbout
Spireon, Inc. is North America's leading connected vehicle intelligence company providing GPS telematics solutions for franchise car dealers, buy here pay here dealers, fleet managers, and trailer and asset managers. The company offers hardware devices, software platforms, and managed services to track, manage, and protect mobile assets, with 3.5 million active subscribers and over 15 million devices shipped. Spireon operates its own IoT platform called NSpire, which supports 3.5 billion data ev...
Details
VenSearch Intelligence
Ideal Customer
- Spireon's sweet spot spans SMB to enterprise, explicitly targeting fleets ranging from 50 to 10,000+ assets, making it strongest in mid-market to enterprise fleet operations.
- For the automotive finance segment, ideal customers are BHPH dealers, auto lenders, and credit unions of any size seeking risk mitigation and vehicle recovery tools; for fleet, ideal customers are transportation and logistics companies, construction firms, and field service operators needing mixed-asset visibility.
Key Differentiators
- Spireon's primary differentiators are its device-independent NSpire IoT platform—claimed to be one of the largest cloud-native IoT platforms in the U.S. by connected units—and its multi-vertical coverage spanning fleet, trailer/asset, automotive dealerships, and auto lending under a single platform.
- The company claims the industry's only 99.9% uptime guarantee on its telematics platform and positions itself as the only provider delivering a 'single pane of glass' for mixed fleets including powered vehicles, trailers, and non-powered assets.
Industries Served
- Spireon primarily serves the automotive and transportation industries, with specific vertical focus on: commercial fleet operators (trucking, refrigerated transport, construction, HVAC/field services), franchise new car dealerships, buy-here-pay-here (BHPH) used car dealers, auto lenders and credit unions (subprime auto finance/portfolio management), trailer and intermodal asset managers, rental car companies, and consumers purchasing connected car services.
- The GoldStar product line dominates the subprime auto finance and BHPH dealer segment, while FleetLocate targets transportation and logistics companies of all sizes, and LoJack targets franchise dealerships.
Service Coverage
- Spireon operates exclusively in North America, positioning itself as North America's leading connected vehicle intelligence company and the leading provider of aftermarket telematics solutions on the continent.
- The platform supports nearly 3.5–4 million active subscribers and has served over 13,000 customers across the automotive, fleet, trailer, and asset sectors.
Partnerships
- Spireon has established major OEM technology partnerships including with General Motors (integrating FleetLocate with factory-installed OnStar 4G LTE hardware across Chevrolet, Buick, GMC, and Cadillac vehicles) and Ford Commercial Solutions (providing access to Ford Data Services within FleetLocate for hardware-free onboarding).
- Additional technology partnerships include Surfsight by Lytx for AI dashcam capabilities, Snowflake for cloud-based data warehousing and advanced analytics, McLeod Software (LoadMaster Enterprise TMS integration), P.S.I. TireView for tire pressure monitoring, and Finance Express DMS.
Company Size & Ownership
- Founded in 2002 (originally as ProconGPS) and headquartered in Irvine, California, Spireon currently employs approximately 319–379 people as of 2025–2026, down from a peak of roughly 542 employees in 2021.
- Estimated annual revenue ranges from $58–87 million depending on the source, with consistent top-line revenue growth reported across its 19+ years of independent operation.
Compliance & Certifications
- Spireon publicly touts its NSpire platform's security architecture, including multiple data center redundancy, encrypted data pipes between data centers, robust firewalls, physical security controls (including mantraps and palm readers), and a guaranteed 99.9% uptime SLA—claimed to be the only such guarantee in the industry.
- The company has not prominently published SOC 2, ISO 27001, HIPAA, or FedRAMP certifications in publicly available materials, which is consistent with its focus on transportation/automotive rather than healthcare or government verticals.
Compiled from public sources by VenSearch · Last researched October 14, 2026
Offerings
18 offeringsCamCoach AI Dashcam for Fleets
CamCoach is an AI-powered dashcam solution for fleet vehicles designed to coach drivers on the go with access to video recordings from anywhere. It provides detailed views of distracted driving events to help reduce liability risk, encourage safe driving, reduce insurance premiums, and reduce the costs of claims. It is offered as part of the FleetLocate for Fleet Managers product line.
FL FLEX 2 Trailer Asset Tracking
FL Flex 2 is a trailer and asset tracking device for mixed fleets, tracking trailer types including containers, chassis, flatbeds, tankers, reefers, and converter dollies via the FL Flex 2 TT model, and construction equipment via FL Flex 2 EQ. It is available as an add-on for fleet managers using FleetLocate who also need to track trailers and assets. The device is designed to keep construction jobs on time and on budget.
FL360 for Vehicle Driver Intelligence
FL360 is a modular GPS tracking device within the FleetLocate fleet management suite that supports light, medium, and heavy-duty vehicles. It provides vehicle and driver intelligence for any vehicle type and is designed to deliver rich data as the backbone for fleet intelligence, productivity, and profitability. The device is configurable for different fleet needs.
FleetLocate for Fleet Managers
FleetLocate for Fleet Managers is a GPS fleet management software solution for fleets of all types and sizes, from local service businesses to long-haul shipping operations. It provides real-time vehicle and driver tracking, ELD compliance, route efficiency optimization, driver safety monitoring, maintenance management, and video-based intelligence. The platform supports light, medium, and heavy-duty vehicles.
FleetLocate for OEMs - Ford
FleetLocate for OEMs integrates with Ford factory-installed technology to provide fleet tracking without requiring additional hardware installations. This offering is designed to work with Ford's built-in telematics systems for convenient vehicle tracking. It is listed as a distinct product under the FleetLocate for Fleet Managers product family.
FleetLocate for Trailer Asset Managers
FleetLocate for Trailer and Asset Managers is a telematics solution combining customizable trackers and sensors with a platform that translates live data into actionable business intelligence. It allows trailer and asset managers to know in real time if pick-ups are on schedule and streamline dispatch management to maximize asset utilization. Data is accessible through Spireon's user interface or can be integrated into the customer's own management system.
Flex Product Suite
The Flex Product Suite is a modular trailer asset tracking product line within the FleetLocate family for trailer and asset managers. It is listed as a distinct product offering under the FleetLocate for Trailer Asset Managers category. Specific modular configurations allow mixed fleet operators to track different trailer and asset types.
GoldStar Enterprise for Auto Lenders
GoldStar Enterprise is a portfolio management solution designed for vehicle finance lenders, large multi-branch auto dealers, and collateral management operators. It provides a consolidated portfolio dashboard that monitors vehicle loans across all locations, dealer partner sub-account monitoring and management, and self-service device and installation ordering within the portal. The solution is built for large operations that need real-time business intelligence to offer more loans while decreasing delinquencies and repossessions.
GoldStar for BHPH Dealers
GoldStar is a GPS telematics solution for buy here pay here car dealers that provides reliable real-time tracking devices to help dealers sell to more customers, maintain prompt payments, and quickly recover vehicles when needed. The platform includes features to encourage prompt payments, recover vehicles with speed and compliance, avoid fraud risk, and reduce impound lot fees. GoldStar is described as the number one GPS provider in the U.S. with over 15 years of experience.
GoldStar Wireless for BHPH Dealers
GoldStar Wireless is a battery-powered, self-installable GPS tracking solution for BHPH dealers and auto-lenders seeking simplicity without professional installation. The device can be installed in minutes using zip ties or an optional magnetic mount and features a 3-year battery life, patented Location Genie technology for gathering location history, and patented Reference Genie technology that collects work and home addresses from extended vehicle stops. It is designed for short-term loans and test drives as well.
GPS Installation Services
Spireon offers a nationwide GPS installation service through a network of certified, factory-trained technicians who perform device installations when and where the customer requires. The network includes more than 300 insured installers who can fulfill installation requests in 24 to 48 hours and delivers a 15% performance improvement over other installations. Separate contact lines and teams serve dealers and auto lenders versus fleets, trailers, and assets.
IntelliScan
IntelliScan is a cargo sensing product for trailer and asset managers using breakthrough sensing technology. It is described as an enhanced cargo sensor that allows a truckload carrier to view available cargo space with load status plus the trailer's used cubic volume and floor space percentages. It is part of the FleetLocate product family for trailer managers.
LoJack for Car Buyers
LoJack for Car Buyers is a connected car solution offered to consumers purchasing vehicles from franchise dealerships. It provides vehicle location tracking, stolen vehicle recovery, and connected car features to individual vehicle owners. This product is listed separately from the dealer-facing LoJack product.
LoJack for Car Dealers
LoJack by Spireon is a comprehensive platform for franchise car dealers that combines stolen vehicle recovery with lot management, finance, and service retention capabilities. It enables dealers to locate vehicles across all lots, increase aftermarket sales, improve customer retention, and protect inventory. The system offers a 98% stolen vehicle recovery rate and averages 26 minutes to vehicle recovery.
LoJack Go for BHPH Dealers
LoJack Go is a stolen vehicle recovery and connected car solution designed for buy here pay here dealers and their customers. It enables vehicle owners to monitor location 24/7, receive smart alerts for speeding and low battery, create geofences around key locations, and recover stolen vehicles by working with law enforcement. Features include trip history viewing and real-time notifications.
Managed Services - Consultative Trailer Management
Spireon's Managed Services offering provides dedicated operations analysts who act as personal trailer management consultants for customers. The service includes monthly device health reporting, aggregate data comparisons analysis with quarterly benchmark reports, best practice recommendations, and ongoing optimization of trailer management tasks including reporting and analytics. It is designed to help trailer fleets increase corporate profitability by reducing operational costs.
NSpire
NSpire is Spireon's award-winning IoT platform that powers all Spireon products and is available to third-party software developers to build mission-critical applications. It provides a real-time, secure, highly scalable, cloud-based data management and transaction processing environment, supporting 3.5 billion data events per month. Developers can build on top of the NSpire platform for telematics and connected vehicle applications.
ProView Cargo Sensing Imaging
ProView is a cargo sensing and imaging product offered as part of the FleetLocate suite for trailer and asset managers. It is listed separately from IntelliScan as a distinct product in the trailer management product lineup. This product provides imaging capabilities for cargo visibility within trailers.
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