Sprinklr
Procurement partnerAbout
Sprinklr is an AI-native Unified Customer Experience Management (Unified-CXM) platform that provides enterprise software for customer service, social media management, marketing, and consumer insights. The platform unifies customer interactions across 30+ digital, social, and voice channels into a single system, enabling marketing, customer service, and CX teams to deliver connected customer experiences at scale. Sprinklr serves global enterprise brands with four core product suites: Sprinklr Se...
Details
Website
sprinklr.comOfferings
15 active
VenSearch Intelligence
Ideal Customer
- Sprinklr explicitly targets large global enterprises defined as businesses with greater than $100 million in annual revenue, and its ideal customer profile skews toward publicly traded companies or large private entities with revenues exceeding $500 million USD.
- As of January 31, 2026, it served 1,677 customers including 59% of the Fortune 100, with 141 large customers each spending over $1 million annually in subscription revenue (averaging over $3 million in that cohort).
Key Differentiators
- Sprinklr's core differentiation is its single AI-native Unified-CXM platform that consolidates social media management, marketing, contact center (CCaaS), and consumer intelligence into one architecture with a shared data and AI layer — eliminating the need to stitch together point solutions.
- It is the only vendor Forrester scored 5/5 for social media management in the Q4 2024 Social Suites Wave, where it received the highest scores in 11 criteria.
Industries Served
- Sprinklr serves enterprises across a broad range of industries including technology, financial services, retail and CPG, telecommunications, healthcare, automotive, travel and hospitality, energy, media and entertainment, and government.
- Its customers also include marketing agencies, non-profit organizations, and educational institutions.
Service Coverage
- Sprinklr operates as a fully global enterprise software company headquartered in New York City (441 9th Avenue, 12th Floor, New York, NY 10001).
- Its customers are located in more than 90 countries, and its AI-native Unified-CXM platform recognizes over 150 languages.
Partnerships
- Sprinklr's partner ecosystem, branded as the SPARK (Sprinklr Partner Activation Resources & Knowledge) program, includes system integrators, technology partners, agencies, social channel partners, referral partners, BPOs, and technology solution brokers (TSBs).
- Key global SI partners include Accenture and Deloitte, while technology and cloud partners include Microsoft, Adobe, AWS, Azure, GCP, Salesforce, SAP, ServiceNow, and Oracle.
Company Size & Ownership
- Sprinklr was founded in September 2009 by Ragy Thomas and went public on the NYSE under the ticker CXM on June 23, 2021, raising approximately $266 million at a roughly $4 billion valuation.
- The company reported trailing 12-month revenue of approximately $871 million as of April 30, 2026, with FY2026 (ended January 31, 2026) revenue of $857.2 million.
Compliance & Certifications
- Sprinklr maintains SOC 1 Type II, SOC 2 Type II, PCI-DSS, and ISO 27001 (ISO/IEC 27001:2013) certifications, as well as FedRAMP Authority to Operate (ATO), sponsored by the U.S. Census Bureau.
- It is also HIPAA compliant, GDPR compliant, CSA STAR Level 1 compliant, and its Live Chat product is WCAG 2.1 Level AA compliant.
Compiled from public sources by VenSearch · Last researched October 14, 2026
Offerings
15 offeringsContent Lifecycle Management
Content Lifecycle Management is a solution within Sprinklr Marketing that unifies content planning, workflow management, publishing, and analytics across 30+ channels on a single AI-native platform. It enables marketing and agency teams to collaborate on content goals and timelines, generate content at scale with AI, and maintain brand consistency with automated governance frameworks. The solution provides cross-channel reporting and AI-powered audience insights to continuously optimize content strategy.
Inbound Contact Center
Sprinklr's Inbound Contact Center software unifies all incoming customer conversations across 30+ voice, social, and digital channels on a single AI-native platform, with capabilities to improve first call resolution by up to 50%. It features AI-powered smart routing, omnichannel deflection, multilingual AI agents for self-service, and a unified agent desktop that provides a 360-degree customer view. The platform includes quality management tools, AI-powered insights, and Agent Copilot for real-time GenAI assistance during live interactions.
Live Chat Support
Sprinklr's Live Chat Support software enables enterprises to provide real-time customer support across websites, mobile apps, and in-store kiosks with capabilities designed to reduce average handle time by up to 35%. It includes features such as video calling, co-browsing, screen sharing, behavior-based intelligent prompts, product recommendations, and in-chat cart creation for commerce use cases. The platform supports 43 languages, is WCAG 2.1 Level AA and PCI compliant, and integrates with AI Agents and Agent Copilot for automated and assisted resolution.
Omnichannel Routing
Sprinklr's Unified Omnichannel Routing software uses AI to match every customer interaction across 30+ channels with the best-suited agent, targeting up to 30% improvement in resolution time. It analyzes intent and sentiment using AI, applies customizable if-then-else prioritization logic via a drag-and-drop builder, and routes queries based on agent skills, capacity, past performance, and CSAT predictions. The platform supports dynamic capacity management, real-time monitoring, automated alerts, and no-code API integrations with CRM, CDP, and e-commerce platforms.
Outbound Contact Center
Sprinklr's Outbound Contact Center software enables enterprises to improve contact rates by up to 30% with AI-powered omnichannel outreach campaigns across voice, SMS, email, WhatsApp, and digital channels. It includes AI-driven predictive and progressive dialers, automated callbacks, real-time AI nudges for agents, and enterprise compliance management aligned with TRAI, OFCOM, FTC, and FDCP regulations. The platform provides real-time campaign analytics with insights across 20+ metrics and supports seamless data import and segmentation from CRM and other sources.
Social Advertising
Sprinklr's Social Advertising solution enables enterprises to manage paid social campaigns across channels, generate AI-powered ad creatives, ensure compliance, and unlock optimization insights to improve return on ad spend (ROAS). It supports boosting organic posts, managing ads across multiple channels, tracking paid initiative performance, and moderating ad comments. The solution is integrated within both the Sprinklr Marketing and Sprinklr Social product suites.
Social Customer Service
Sprinklr's Social Media Customer Service software enables enterprises to manage and resolve customer inquiries across 25+ social and messaging channels including X, Instagram, Facebook, WhatsApp, LinkedIn, YouTube, and WeChat from a unified platform. It uses AI to monitor brand mentions in real time, categorize messages by intent and urgency, route cases to the best-fit agent, and detect early signs of CSAT drops or emerging crises. AI Agents handle routine queries automatically while Agent Copilot provides human agents with brand-aligned reply suggestions drawn from past cases and knowledge base articles.
Social Media Management (for Marketing Teams)
Sprinklr's Social Media Management solution for marketing teams unifies social listening, engagement, advertising, and customer service across 30+ social, messaging, and review channels on a single AI-native platform. It enables teams to plan and deliver data-driven content, amplify reach through paid promotions and employee advocacy, and measure performance with unified paid, owned, and earned media reporting. The solution provides enterprise-grade governance with 100% brand compliance through automated approval workflows and audit trails.
Sprinklr Insights
Sprinklr Insights is a consumer and market intelligence suite that uncovers real-time insights from social listening, competitive benchmarking, product insights, location insights, visual insights, and video intelligence. It uses AI to analyze unstructured data across millions of online conversations to surface actionable intelligence for product, marketing, and CX teams. The suite also includes LLM Insights and survey capabilities.
Sprinklr Marketing
Sprinklr Marketing is an AI-native marketing platform that helps enterprises orchestrate global marketing campaigns across social and digital channels. It includes content marketing and campaign planning, social advertising, unified analytics, and ad comment moderation to boost marketing ROI and maintain brand compliance across global teams. The platform enables marketing teams to manage the full content lifecycle from planning through publishing and analytics.
Sprinklr Service
Sprinklr Service is an AI-native contact center platform that unifies inbound and outbound customer support across 30+ voice, social, and digital channels. It combines AI agents, agent copilot, omnichannel routing, workforce management, and conversational analytics to help enterprises deliver consistent, personalized customer experiences at scale. The platform includes capabilities for self-service, quality management, and real-time reporting.
Sprinklr Social
Sprinklr Social is an AI-native social media management suite that enables enterprises to reach, engage, and listen to audiences across 30+ digital and social channels. It unifies social publishing and engagement, social listening, social advertising, employee advocacy, and social customer service into a single platform. The suite helps brands maximize engagement, build trust, and drive revenue through unified data, insights, and analytics.
Sprinklr VoiceConnect
VoiceConnect is Sprinklr's global carrier-grade voice connectivity layer that adds enterprise-grade voice capabilities directly within Sprinklr Service, eliminating the need for third-party CPaaS providers. It provides strategically placed points of presence (POPs) globally to minimize latency, supports Bring Your Own Carrier (BYOC), and delivers 4+ MOS scores with near real-time call diagnostics and quality monitoring. The solution includes built-in call recording and transcription for QA, coaching, and compliance, and supports WhatsApp calling as part of a unified omnichannel experience.
Unified Agent Desktop
Sprinklr's Unified Agent Desktop consolidates all customer interactions, conversation history, and contact center capabilities onto a single configurable screen, aiming to reduce agent workload by over 50%. It provides agents with a 360-degree customer view across 15+ channels, AI-powered next-best-action nudges, AI-generated response suggestions, and automated workflow guidance through Agent Copilot. The desktop is fully customizable via a drag-and-drop UI builder, supports external system integrations via configurable widgets, and is accessible on web, Android, and iOS devices.
Unified-CXM Platform
Unified-CXM is Sprinklr's foundational enterprise platform that consolidates disconnected marketing, service, and CX tools, data, and channels into one AI-native system. It provides integrations, sandbox environments, security controls, APIs, active data retention, and display presentation capabilities to support global teams across functions. The platform enables seamless collaboration and connected customer experiences at scale.
Considering Sprinklr?
Our team will work with you to determine if Sprinklr is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.