TechSmith
Procurement partnerAbout
TechSmith Corporation develops screen capture and video creation software for corporate training, tutorials, documentation, and team communication. Founded in 1987, the company produces the Camtasia suite of products — including Camtasia Editor, Snagit, and Audiate — which are used by more than 73 million people across more than 190 countries. TechSmith is headquartered in East Lansing, Michigan and serves customers ranging from individual content creators to all Fortune 500 companies.
Details
VenSearch Intelligence
Ideal Customer
- TechSmith serves customers across the full size spectrum—from individual users and SMBs to Fortune 500 enterprises—but its sweet spot for paid enterprise products like Camtasia Pro and Camtasia for Enterprise is mid-market to large enterprise organizations with 100 or more employees.
- Camtasia is most often used by companies with 1,000–5,000 employees, and enterprise site licenses are structured for organizations of approximately 100 or more.
Key Differentiators
- TechSmith positions itself as the #1 global provider of screen capture and screen recording software, claiming the market-leader position it has held for over 35 years with category-defining products like Snagit (launched 1990) and Camtasia (launched 2002).
- Its primary differentiator is an integrated, end-to-end visual communication suite—combining screen recording, video editing, AI-powered audio/video editing, screenshot capture, cloud hosting, and a premium asset library—designed specifically for non-expert content creators in corporate and academic settings.
Industries Served
- TechSmith serves a broad range of industries including corporate enterprise, higher education, healthcare, financial services, government, information technology, and retail.
- Its primary use cases span corporate training and learning & development, customer education, HR communications, technical documentation, and academic instruction.
Service Coverage
- TechSmith operates globally from its headquarters in East Lansing, Michigan, with a supporting office in Japan.
- Its software products are used by more than 73 million people across more than 190 countries, with the strongest customer concentration in the United States, United Kingdom, Canada, India, and Japan.
Partnerships
- TechSmith has a formal multi-year strategic partnership with Panopto, making Panopto the preferred video management platform for TechSmith customers, with native Export to Panopto functionality built into both Camtasia and Snagit.
- The company operates a global channel partner program open to VARs, MSPs, DMRs, and other resellers, distributing through a worldwide network of approved distributors including Climb Channel Solutions.
Company Size & Ownership
- TechSmith was founded in 1987 by William Hamilton (who passed away in December 2024) and is currently led by CEO Wendy Hamilton, his daughter.
- The company employs approximately 300–355 people and carries an estimated annual revenue of approximately $63 million per most aggregator sources, though some estimate it higher.
Compliance & Certifications
- TechSmith is SOC 2 compliant, with its Trust Center confirming adherence to the SOC 2 framework across criteria for security, availability, processing integrity, confidentiality, and privacy.
- The company is also GDPR compliant, offering a Data Processing Addendum and Standard Contractual Clauses for EU data exports.
Compiled from public sources by VenSearch · Last researched October 14, 2026
Offerings
14 offeringsAI Video Background Remover (Camtasia Editor Feature)
Camtasia Editor's AI Video Background Remover lets users remove or blur webcam video backgrounds with a single click, without a green screen, by dragging the Background Removal effect onto a clip in the editing timeline. Processing runs locally on the user's machine using the graphics card, so footage is not uploaded to a third-party service. The feature supports transparent background export for overlays, solid color fills, and custom brand background images.
Camtasia Assets
Camtasia Assets is a premium content library that includes millions of professional videos, images, music tracks, title animations, icons, and sound effects that can be used directly within Camtasia Editor. Assets are customizable to match brand guidelines and are included with Camtasia Pro, eliminating the need for a separate stock media subscription. AI image generation is also available to create custom images on demand.
Camtasia Audiate
Camtasia Audiate is an AI-powered audio and video editing tool that allows users to edit video by editing its text transcript, generate AI avatars for narration, and automatically translate and dub voiceover into 7 languages. It includes AI script writing, AI voice generation, and unlimited AI generation with no credit system. It integrates with Camtasia Editor so transcript edits automatically sync back to the video timeline.
Camtasia Editor
Camtasia Editor is a professional screen recording and video editing application for Windows and Mac that captures screen, webcam, and audio as separate, independently editable tracks at up to 4K resolution. It includes multi-track editing, cursor effects, AI background removal, annotations, transitions, motion graphics, and SCORM export for LMS compatibility. Users can share directly to Screencast, YouTube, Google Drive, and other platforms.
Camtasia for Enterprise
Camtasia for Enterprise is TechSmith's enterprise licensing and deployment solution that provides site licenses covering unlimited installs for current headcount plus up to 10% growth on a three-year term with locked-in pricing. It includes dedicated Customer Success and Account Management support, deployment resources for MECM/SCCM, Intune, Jamf, and virtualized environments, and custom branding options such as pre-installed company colors, fonts, logos, and reusable templates. SSO and SCIM provisioning are noted as coming soon.
Camtasia Online
Camtasia Online is a free, browser-based screen recorder that requires no download or installation and supports recording the full screen, a specific window or browser tab, webcam, and audio simultaneously at 1080p. Recordings are limited to 5 minutes per scene but allow unlimited scenes per video, and finished videos can be shared instantly via Screencast link or exported to Camtasia Editor for full editing. It includes custom look templates to give recordings a polished appearance.
Camtasia Pro
Camtasia Pro is TechSmith's integrated suite bundle designed for business and enterprise use, combining Camtasia Editor, Camtasia Snagit, Camtasia Audiate, Camtasia Assets, Snagit Assets, Screencast Pro, and Camtasia Online into a single subscription. It is SOC 2 Type II certified, GDPR compliant, and VPAT documented, and supports enterprise deployment via MSI, Intune, SCCM, Jamf, Citrix, VDI, and other managed IT environments. Licensing options include per-seat volume licenses and site licenses for organizations of approximately 100 or more employees.
Camtasia Snagit
Camtasia Snagit is an advanced image capture and guide creation tool for Windows and Mac that lets users capture screenshots, scrolling windows, and step-by-step process guides automatically. It includes features such as Smart Redact for identifying and removing sensitive information, scrolling capture for long pages, and annotation tools for adding callouts, arrows, and stamps. Captured content can be shared to Screencast or exported to formats like Word and PowerPoint.
Custom Cursor Effects (Camtasia Editor Feature)
Camtasia Editor's custom cursor effects allow users to apply motion blur, kinetic cursor movement, and cursor elevation effects to screen recordings after capture using drag-and-drop controls. Effects are applied globally to the video rather than frame by frame, and can be adjusted, removed, or swapped at any time without re-recording. The feature supports up to 4K resolution and is available on both Windows and Mac versions of Camtasia Editor.
Multitrack Screen Recording (Camtasia Editor Feature)
Camtasia Editor's multitrack screen recording captures the screen, webcam, and audio simultaneously as independent tracks at up to 4K resolution, along with metadata such as cursor paths, window sizes, and hotkey combinations for post-production editing. Each track can be adjusted, trimmed, or replaced independently without re-recording, and the footage can be exported to MP4, MOV, GIF, or shared directly to YouTube and Google Drive. Cursor movements captured during recording can be resized, reshaped, or repositioned after the fact.
Screencast
Screencast is a cloud-based video and image hosting platform that provides secure sharing, timestamped in-context feedback, annotations, reactions, versioning, and team libraries for collaborative review and stakeholder approval. Users receive a shareable link for any video or image captured in Snagit or Camtasia, and reviewers can leave comments without requiring a Screencast account. The Pro tier adds team libraries and advanced collaboration features.
Snagit Assets
Snagit Assets is a library of professional stamps, templates, and visual aids designed to keep documentation and support content visually consistent across teams. The assets integrate directly into Camtasia Snagit and can be applied when annotating screenshots or building step-by-step guides. They help organizations maintain on-brand documentation without requiring design expertise.
Step Recorder (Snagit Step Capture)
Snagit's Step Recorder, also called Step Capture, automatically records on-screen clicks and actions as a user completes a task and organizes them into a numbered, visual step-by-step guide without manual screenshots or note-taking. The resulting guide can be shared as a link or exported to Microsoft Word, PowerPoint, or image formats, and can also be turned into an editable video in Camtasia Editor. It works across web browsers and desktop applications on both Windows and macOS.
TechSmith Academy / Certification
TechSmith Academy is an online learning resource that provides tutorials, on-demand webinars, and professional certification courses for Camtasia and Snagit products. Users can develop new skills and earn certification credentials to demonstrate expertise with TechSmith tools. The resources are free and can be integrated into an organization's LMS for employee training and onboarding.
Considering TechSmith?
Our team will work with you to determine if TechSmith is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.