Thryv
Procurement partnerAbout
Thryv Holdings, Inc. is a publicly traded SaaS company (NASDAQ: THRY) that provides an AI-powered marketing and sales platform designed to help small and medium-sized businesses manage and grow their operations. The company offers integrated software tools including CRM, scheduling, invoicing, payments, reputation management, social media management, and online listings, all consolidated into one platform. Thryv also provides done-for-you marketing services and operates legacy directory brands i...
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Details
Headquarters
Grapevine, Texas
Website
thryv.comFounded
2013
Company size
1001-5000 employees
Offerings
12 active
VenSearch Intelligence
Ideal Customer
- Thryv's sweet spot is the small business segment, with 99% of its software reviewers coming from small companies and 55% of users having between two and ten employees.
- Its primary customer profile is a B2B service business with 2–50 employees and annual revenues between $250,000 and $5 million, such as a plumber, salon owner, contractor, dentist, lawyer, or accountant who needs an integrated platform for CRM, scheduling, invoicing, payments, and marketing without a dedicated IT or marketing team.
Key Differentiators
- Thryv differentiates itself as the only all-in-one platform purpose-built for local service-based small businesses, combining CRM, scheduling, invoicing, payments, two-way communication, reputation management, social media, listings, and AI-powered marketing into a single mobile-first interface — eliminating the need for multiple disconnected tools.
- Its key competitive advantages include a legacy distribution network of over 300,000 SMB relationships (yielding lower customer acquisition costs than digital-first rivals), proprietary local search assets (Yellowpages.com, Superpages.com, DexKnows.com), 20+ industry-specific platform customizations, and 24/7 live customer support with unlimited training.
Industries Served
- Thryv serves local service-based small businesses across a wide range of verticals, with the highest penetration in home services (plumbers, HVAC, contractors), health and wellness (dentists, chiropractors, salons, spas, fitness), professional services (lawyers, accountants), pet services (grooming, boarding, vets), auto services (repair shops, detailing), real estate, and insurance.
- The platform offers over 20 industry-specific customizations with pre-configured CRM terminology, workflows, marketing templates, and client portal designs tailored to each vertical.
Service Coverage
- Thryv operates primarily in the United States (across 48 states), Canada, Australia, and New Zealand, with additional availability in Barbados and the Cayman Islands.
- The company supports over 100,000 active SaaS customers globally, with approximately 80% of its customer base in North America and 20% international as of 2025.
Partnerships
- Thryv integrates with over 50 third-party tools, with key platform integrations including QuickBooks Online and QuickBooks Desktop (for accounting sync), Google Services (Google Calendar, Google Contacts, Google Sheets, Google Analytics 4, Reserve with Google), Microsoft Outlook and Microsoft 365, Gmail, Xero, Shopify, HubSpot, WordPress, Clover, Constant Contact, Mailchimp, Stripe, PayPal, Square, Zapier, and Jotform.
- In August 2026, Thryv announced a strategic partnership with Wix to combine Thryv's marketing platform and direct sales force with Wix's global website, commerce, bookings, and payments infrastructure for service-based SMBs across North America and globally.
Company Size
- Thryv Holdings, Inc. (NASDAQ: THRY) currently employs approximately 2,700 full-time employees and reported annual revenue of approximately $824 million in 2024 and $785 million in 2025, reflecting a deliberate wind-down of its legacy Marketing Services division.
- The company's roots trace back to 1886 through predecessor directory publishing businesses, with its current corporate form established through the 2017 merger of Dex Media and YP Holdings; it rebranded to Thryv in 2019 and went public via direct listing on NASDAQ in October 2020.
Ownership
- Thryv Holdings, Inc. is a publicly traded company listed on the NASDAQ exchange under the ticker symbol THRY, with a current market capitalization of approximately $60–120 million (fluctuating significantly in 2026).
- The largest shareholders include Paulson & Co. Inc. (approximately 33% ownership), CEO Joe Walsh (approximately 9%), and Mudrick Capital Management LP (approximately 7.7%), with approximately 280 institutional owners holding shares.
Compliance & Certifications
- Thryv offers a HIPAA-compliant add-on called 'Thryv Secure' that enables healthcare businesses to manage protected health information in compliance with HIPAA requirements, though it remains the customer's responsibility to use platform features in a HIPAA-compliant manner.
- Payment processing through ThryvPay and integrated gateways is covered by full PCI DSS compliance and secure payment processing, including adherence to Payment Card Industry Data Security Standards and, where applicable, PA-DSS.
Compiled from public sources by VenSearch · Last researched October 14, 2026
Offerings
12 offeringsInternet Directories / Extended Search Solutions
Thryv's Extended Search Solutions distribute business listings across its network of proprietary and partner directories including Yellowpages.com, Superpages.com, DexKnows.com, Yelp, Yahoo Local, Nextdoor, Mapquest, and more, as well as voice search platforms like Amazon Alexa, Siri, Google Home, and Cortana. Businesses can reach audiences across up to five categories with features including consumer engagement tools, call tracking, call recording, reviews, and transparent reporting. This product is designed to maximize local search exposure across digital and voice channels.
Keap (CRM and Marketing Automation)
Keap is a CRM and marketing automation platform for small businesses that Thryv acquired in October 2024 for $80 million. It offers powerful automation tools for sales, marketing, and business processes, including lead capture via website forms and landing pages, email and text marketing, sales pipeline tracking, appointment booking, and AI-powered features. Keap continues to operate as a distinct product within the Thryv portfolio, serving SMBs primarily in North America, Europe, and Australia.
Search Engine Marketing (SEM)
Thryv's SEM service places small business ads across Google, Bing, Yahoo, and its own proprietary search networks including Yellowpages.com, Superpages.com, and Dexknows.com, as well as an affiliate network. Certified SEM specialists monitor and manage campaign performance dynamically, using machine learning and best practices to convert visibility into clicks and leads. Campaigns are evaluated every five minutes using patented technology to ensure optimal audience targeting.
Search Engine Optimization (SEO)
Thryv's SEO service provides tailored local and website SEO managed by Thryv specialists, including Google Business Profile optimization, technical SEO improvements, keyword strategy, high-quality backlink building, and professionally written content. The service is offered as an add-on to Thryv Marketing Center and covers local SEO, on-site SEO, and off-site authority building. It is designed to improve search engine rankings and organic visibility for small service-based businesses over time.
The Real Yellow Pages
The Real Yellow Pages is Thryv's local business directory product available in both print and digital formats, operating through yellowpages.com and affiliated portals. Businesses can list for free in the online directory or purchase enhanced ad placements to increase visibility among ready-to-buy local consumers. Thryv acquired the Yellow Pages brand in 2017, and the directory connects businesses with consumers via yellowpages.com, Superpages.com, and DexKnows.com.
Thryv Boosts
Thryv Boosts are done-for-you marketing services managed by Thryv experts, covering search engine optimization and AEO (Search Boost), paid advertising campaigns across Google, Bing, Facebook, and Instagram (Ads Boost), social media content and advertising (Social Boost), and professional website and branding support (Brand Boost). These services are designed to help local businesses stand out online and drive steady lead growth without requiring business owners to manage marketing themselves.
Thryv Business Center
Thryv Business Center is an all-in-one small business management platform that combines CRM, appointment scheduling, estimates and invoicing, two-way client communication, automated reminders, and a secure client portal. It is designed to help local service businesses streamline daily operations, manage customer interactions, and save time through automation and AI-powered tools. The platform is fully mobile and includes integrations with third-party tools like QuickBooks, Jobber, and HubSpot.
Thryv Command Center
Thryv Command Center is a unified inbox and communication hub that allows small business owners to quickly communicate with teams and clients across multiple channels from a single interface. It consolidates messages, notifications, and client interactions to streamline internal and external communications.
Thryv Leads
Thryv Leads is a managed advertising and lead generation service that runs and optimizes paid campaigns across Google Search, Bing, Yelp, Facebook, Instagram, and other platforms on behalf of small businesses. It includes AI-powered lead scoring to identify which leads are most ready to convert, with expert campaign management handling setup and daily optimizations. The service is designed to drive new customer inquiries without requiring business owners to manage ad campaigns themselves.
Thryv Marketing Center
Thryv Marketing Center helps small businesses grow their online presence and attract new customers through enhanced local listings management across 30+ directories, reputation and review management, social media management with AI-generated content, email and SMS marketing, website builder, and real-time analytics. It includes AI-powered lead insights that score and prioritize leads automatically. SEO services are available as an add-on managed by Thryv specialists.
ThryvPay
ThryvPay is a built-in payment processing solution for small businesses that supports credit cards, debit cards, ACH bank transfers, Google Pay, Apple Pay, scheduled payments, installment plans, and memberships. It integrates directly into Thryv Business Center so businesses can book, invoice, and collect payment from one platform with no additional hardware required. ThryvPay also offers a mobile card reader and tap-to-pay functionality, with competitive processing rates and no monthly fees.
ypLocalAds
ypLocalAds is Thryv's local advertising product that gives businesses prominent placement on yp.com (Yellowpages.com) in their market and category, including an Enhanced Business Profile and exposure on the YP app. Ad tiers include Premier and Platinum placements offering superior positioning on local search results pages. It is targeted at small businesses with entry-level marketing budgets seeking cost-effective local directory advertising.
Considering Thryv?
Our team will work with you to determine if Thryv is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.