Verve
Procurement partnerAbout
Verve is a global omnichannel advertising technology company that connects advertisers to publishers by illuminating, connecting, and activating high-fidelity signals to drive business outcomes. The company provides AI-driven tools for effective, privacy-first ad campaigns and digital media solutions that optimize underleveraged ad inventory across mobile, web, and CTV. Verve serves brands, agencies, publishers, and demand-side platforms across 150+ countries with solutions spanning audience tar...
Details
VenSearch Intelligence
Ideal Customer
- Verve's primary customers are enterprise-scale advertisers, brands, agencies, and publishers operating in programmatic digital advertising.
- On the demand side, Verve works with more than 90 of the U.S. top 100 advertisers and has relationships with top-tier global advertising agencies, particularly through its Captify acquisition.
Key Differentiators
- Verve's core differentiator is its proprietary, patented ID-less targeting technology — including ATOM (Anonymized Targeting on Mobile, U.S. Patent No. 12105846) and Moments.AI — which enables effective audience targeting without relying on cookies, device IDs, or other personal identifiers, positioning Verve as a future-proof solution in a post-IDFA, post-cookie world.
- Its ATOM 3.0, an industry-first on-device targeting solution for iOS, reaches 1.5 billion users across 10,000+ apps globally, growing 46% year-over-year in 2024.
Industries Served
- Verve serves a broad range of digital advertising verticals, with particular depth in mobile app publishing, gaming, CPG (consumer packaged goods), retail, entertainment, health/pharma, and auto/QSR (quick-service restaurants).
- Its Retail Media product specifically targets CPG brands and physical retailers, with a network that reaches over 85% of German households through partners like EDEKA, REWE, Müller Drogerie, and Kaufland.
Service Coverage
- Verve operates globally with a primary focus on North America and Europe.
- It is the market leader in in-app advertising in the U.S. — the world's largest advertising market — and one of the largest providers in Europe, with 15+ office locations worldwide spanning the Americas, Europe, Asia, and Oceania.
Partnerships
- Verve has a formal partnership with Google, serving as a bidding partner for in-app inventory on Google Ad Manager's Open Bidding platform, giving publishers and demand partners access to its premium in-app marketplace.
- It actively contributes to and supports the Prebid open-source ecosystem, with Verve personnel leading the roadmap for Prebid Mobile SDK 4.0.
Company Size & Ownership
- Verve (Verve Group SE) employs approximately 500–1,000+ people across 15+ global locations, with the parent entity reporting 1,000+ employees across its group as of its About page.
- The company's revenue was approximately $0.46 billion USD in 2024 and $0.55 billion USD on a trailing twelve-month basis as of mid-2026, with reported revenues of 601.8 €m in 2025.
Compliance & Certifications
- Verve supports the IAB Europe Transparency and Consent Framework (TCF), now enforcing TCF 2.3 across all applicable European traffic as of February 28, 2026, ensuring GDPR-compliant handling of bid requests and personal data signals.
- The company holds IAB Tech Lab Open Measurement (OM) SDK certification for display and native video ad formats, providing stronger ad viewability measurement and verification for in-app advertising.
Compiled from public sources by VenSearch · Last researched October 14, 2026
Offerings
14 offeringsATOM (Verve ATOM)
An on-device targeting technology integrated into Verve's standard SDK, with version 3.0 released in 2024. It provides privacy-compliant targeting at scale, reaching 10,000+ apps without relying on device IDs.
Audience Growth
A publisher solution designed to help publishers reconnect with and grow their audiences across search, AI, and social channels. It empowers publishers to enrich audiences using ID-less signals in a privacy-compliant manner.
Brand and Agency Media
An advertising solution for brands and agencies that captures intent signals at the moment they happen to drive outcomes. It illuminates new signals and activates premium media across the open web for brand and agency campaigns.
CPG and Shopper Marketing
An advertising solution designed for CPG brands that makes every moment instantly shoppable. It enables consumer packaged goods marketers to connect advertising signals to purchase moments across digital channels.
Deals Library
A curated deals product for DSPs that provides access to audience-enriched deal packages. DSPs can activate pre-built deal packages that bundle premium media with audience data signals through OpenRTB workflows.
DSP Integration Center
A technical integration solution for demand-side platforms to connect and scale with Verve's supply through OpenRTB workflows. It facilitates direct programmatic connectivity between DSPs and Verve's publisher supply.
Mobile App Growth (DSP)
A demand-side platform solution that helps DSPs find high-value users on mobile. It leverages Verve's direct publisher integrations and privacy-compliant targeting to identify and reach quality mobile audiences.
Mobile App Monetization
A publisher-facing solution that helps mobile app developers maximize yield on their mobile app ad inventory. It includes the HyBid SDK, which provides flexible ad format support and optimization to deliver strong eCPMs globally while maintaining user experience.
Moments.AI
A contextual targeting solution launched in 2022 that has been named Digiday's Best Contextual Targeting Offering. It enables privacy-compliant audience targeting based on contextual signals rather than user identifiers.
Multi-channel Monetization
A publisher solution that enables monetization of cross-channel ad inventory beyond mobile, allowing publishers to generate revenue across multiple digital channels. It uses ID-less signals to drive sustainable, long-term revenue growth as addressability declines.
Omni-channel Growth (DSP)
A DSP-facing solution that enables demand-side platforms to reach audiences across every screen, including mobile, web, and CTV. It builds on Verve's global supply path to deliver omnichannel audience reach.
Performance Marketing
A mobile-focused performance advertising solution that helps brands acquire app users in a privacy-first world. It is designed to drive user acquisition without relying on device IDs, leveraging privacy-compliant targeting at scale.
Publisher Integration Center
A technical integration hub for publishers that provides flexible connectivity options across SDK and OpenRTB connections. It allows publishers to integrate Verve's monetization capabilities into their existing technology stacks.
Verve Retail Media
A retail media offering that delivers the first validated closed loop between mobile advertising and retail purchase. It incorporates consumer activation and in-store advertising capabilities acquired through Acardo and Viewento, enabling advertisers to measure the direct impact of ads on retail purchases.
Considering Verve?
Our team will work with you to determine if Verve is the right fit for your organization. From research and assessment through procurement negotiation and ongoing vendor management — we handle the entire process at no cost to you.