Zebra Technologies
About
Enterprise mobility solutions company providing barcode scanners, mobile computers, RFID readers, and RTLS for healthcare, retail, manufacturing, and logistics — NASDAQ: ZBRA, ~$4.4B revenue. In healthcare, Zebra's Savanna RTLS platform and BLE/RFID hardware provide asset tracking and patient flow management. Zebra also provides mobile computers (TC-series) and wearables used by nurses for barcode medication administration (BCMA). Acquired Fetch Robotics in 2021 for autonomous mobile robots. Bro...
Details
VenSearch Intelligence
Ideal Customer
- Zebra's sweet spot is mid-market to large enterprise organizations with complex frontline operations, particularly those running distributed environments across multiple physical locations such as retail chains, hospital systems, distribution centers, and manufacturing facilities.
- The company's solutions are specifically designed for organizations that rely on frontline workers needing real-time data capture, asset tracking, and workflow automation at scale.
Key Differentiators
- Zebra self-identifies as the market leader in rugged mobile computing, barcode scanning, RFID, and thermal printing, claiming the largest installed base of enterprise devices globally — with VDC Research citing more than 58% of new Android enterprise mobile computers sold as Zebra devices, and approximately 40% market share in barcode printing.
- IDC named Zebra a Leader in its 2023 Worldwide Rugged Mobile Devices MarketScape, noting it 'offers one of the market's largest ranges of rugged devices and form factors purpose built for enterprise use cases.' Zebra won six Red Dot and two iF Design Awards in 2025 for product design excellence, received a USPS Supplier Performance Award in 2025, and was recognized by Forbes as one of America's Most Trusted Companies.
Industries Served
- Zebra serves a broad set of enterprise verticals including retail and e-commerce, healthcare (hospitals and health systems, pharmacy, blood banking), transportation and logistics, manufacturing, warehouse and distribution, public sector/government, education, hospitality, banking, energy and utilities, and field operations.
- In healthcare, Zebra holds ICCBBA ISBT 128 licensing for blood bank labeling compliance and participates actively in the HIMSS conference ecosystem.
Service Coverage
- Zebra Technologies operates globally, serving customers in more than 170 countries through a direct sales force and an extensive network of over 10,000 channel partners.
- The company maintains approximately 9,900 employees working across 54 countries, with 45% of its employee base residing in the U.S. and key operational hubs in Europe, China, India, and Australia (including a recently expanded ANZ headquarters in Melbourne).
Partnerships
- Zebra maintains a global PartnerConnect program — celebrating its 10th anniversary in 2026 — encompassing more than 10,000 active channel partners including resellers, distributors, independent software vendors (ISVs), systems integrators (SIs), and alliance/technology partners across approximately 176 countries.
- The ISV track includes three tiers (Registered ISV, ISV Partner, Premier ISV Partner), and the Alliance Track recognizes hardware vendors, SIs, and consultants.
Company Size & Ownership
- Zebra Technologies was founded on June 5, 1969, and went public on NASDAQ (ZBRA) in 1991.
- As of end of 2024, the company had approximately 9,900 to 10,700 employees globally (sources vary slightly), with FY2024 revenue of approximately $4.98–$5.0 billion and FY2025 revenue of approximately $5.4 billion.
Compliance & Certifications
- Zebra holds ISO 9001 (Quality Management), ISO 14001 (Environmental Management), and multiple ISO/IEC 27001:2022 certifications covering its Asset Tracking Solutions (ATS) wireless platform, its CS&S Managed Services ISMS, and its Workcloud Solutions ISMS — all audited by Schellman Compliance, LLC. According to its FY2024 10-K cybersecurity disclosure, Zebra's information security management system is further supported by SOC 2 reports and external ISO 27001 certifications for certain business units.
- Third-party security profiling also confirms SOC 2, HIPAA, PCI-DSS, FedRAMP, GDPR, and CSA STAR Level 1 compliance postures across its platform offerings, consistent with its deep presence in regulated healthcare and government environments.
Compiled from public sources by VenSearch · Last researched October 14, 2026
Offerings
2 offeringsZebra Healthcare RTLS (Savanna)
Healthcare real-time location system — BLE and RFID-based asset tracking, patient flow management, and staff safety for hospitals. Savanna RTLS integrates with nurse call, EHR, and CMMS systems. Less clinical-grade precision than CenTrak IR technology, but strong in cost-sensitive healthcare deployments and logistics-heavy environments.
Zebra Mobile Computers & Scanners
Enterprise-grade mobile computers, barcode scanners, and wearables for healthcare workflows — TC-series touch computers run clinical apps for barcode medication administration (BCMA), specimen collection, and inventory management. Used at nursing stations, pharmacy, and lab environments across 90%+ of US hospitals.
Considering Zebra Technologies?
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